Piccolo shakes up baby food market with fresh new look and exciting range additions, including cooking ingredients


The UK’s fastest growing baby food brand Piccolo has today revealed its stylish new look packaging and announced the launch of a range of cooking ingredients featuring stock cubes and stir-in sauces, specially developed for little ones.

The new products are low in sugar and salt, and the stir-in sauces are one of a baby’s 5 a day; meaning one less thing for parents to worry about. They have been developed in response to Piccolo customer research which revealed that while 85% of parents cook at home for their baby, 73% are confused about what foods they should feed them.

The organic baby food brand has also launched a range of one pack pouch meals which come in three family-inspired, all-natural recipes which have been lovingly cooked; including Italianclassics like Spaghetti Bolognese.

That’s not all – Piccolo has also launched a new snacking range that includes Italian inspired breadsticks and tasty teething wafer Squares handily packed in on-the-go packets.  

Cat Gazzoli, founder of Piccolo, says: “At Piccolo we are always looking at new ways to innovate and help families enjoy nutritious meals and snacks without the worry or hassle. Our new pouch meals, healthy snacks and cooking range aim to take away the stress of finding food that’s delicious and convenient for cooking at home or when you are on the go – leaving time for what really matters.”

“After starting out as six products in Waitrose back in 2016 our range has grown to over 40 products across all the big UK grocers. The Piccolo family has continued to listen to our customers and innovate to meet the needs of their growing families;  our new look and product launches are a part of this.”

“Our new packaging has been optimised to stand out on shelf and communicate our key messages around product, ingredients, nutritionals, brand ethos and  provenance. We’re still recognisable as  the Piccolo customers know and love but our new packs should make it even easier for them to find us and understand our more about our products and brand.”

Piccolo’s stylish new packaging design accentuates the ingredients within and clearly communicates the brand’s ethos of helping families enjoy life’s adventures to the full. The ingredients, dietary information and nutritionals are even more clearly labelled and the new packs are the first UK baby food to include a QR code, linking through to more detailed information on the Piccolo website – so parents can find out exactly where those delicious, organic ingredients come from.

Continuing its mission of making 100% organic, balanced and nutritious food accessible for families everywhere, Piccolo’s new products and packaging are set to roll out across UK stores from May.

Piccolo’s tasty new additions:

Piccolo Cooking range:

Piccolo Cooking Stock cubes – Launching May 2019

Piccolo helps you to create delicious home cooked recipes with these tasty stock cubes specially developed to be suitable for babies with very low salt & sugar content. They come in three delicious flavours and are gluten and palm oil free, plus suitable from 6 months:

  • Chicken
  • Vegetable
  • Beef

Piccolo Cooking Stir in Sauces – Launching May 2019

Brand new Piccolo stir in sauces help you whip up delicious home cooked pasta and grain dishes in no time. Packed with vegetables these 100% organic sauces are one of your little ones’ 5 a day and contain no added salt or sugar, for fuss-free meals in a jiffy. Available in three flavours, based on Piccolo’s authentic family classics, suitable for 7 months plus:

  • Tomato & Basil
  • Beef Bolognese
  • Pumpkin & Cheese

Piccolo Snacking ranges:

Piccolo Mighty Breadsticks – Launching May 2019

The lowest sugar content baby snacks on the market, containing on average 30-50% less sugar than comparable products thanks to the use of innovative ingredients. These breadsticks contain no added salt or sugar and no palm oil, plus they are  high in fibre and the perfect finger food for 1 year plus.

They come in two 100% organic and delicious flavours:

  • Tomato & Basil
  • Apple & Cinnamon

Piccolo Squares –Launching May 2019

Piccolos’ beloved teething wafers Piccolo Squares now come in new flavours and in handy on the go packets. Specially developed using 100% organic ancient grains and legumes to help introduce new ingredients and textures as part of your baby’s weaning journey.

Their firm structure allows little gums to suck and chew whilst also melting in the mouth; ideal for learning to self-feed and to support during teething.

The new packs come in 3 tasty recipes, all 100% organic & natural with no added sugar or salt:

  • Mango
  • Banana Blueberry 
  • Sweet Pea (made with 100% vegetables)

Piccolo Complete Meals – Launching June 2019

These Piccolo complete meals come in handy pouch format and contain no added sugar, providing the authenticity and heartiness of a home-cooked dinner but in no time at all as they can be easily heated and served after a busy day of family fun. They come in three all natural recipes inspired by Piccolos Mediterranean family kitchen. Suitable from 10 months plus:

  • Green Vegetable Three Grain Risotto with Cheese
  • Beef Spaghetti Bolognese with Extra Virgin Olive Oil
  • Three Vegetable Mac and Cheese with a hint of Sage