Pladis, the global snacking company behind some of the UK’s most loved and iconic brands, has announced its 2020 savoury seasonal ranges for Jacob’s and Carr’s – comprising a variety of festive products which retailers should stock to drive seasonal sales.
As the number one savoury biscuit brand, Jacob’s is back for Christmas 2020 with its bestselling range of Christmas Caddies, as well as a number of selection boxes jam-packed with its popular crackers which perfectly pair with cheese, chutneys and everything in between.
“Nothing says Christmas quite like a box of crackers and a cheese board, and this year we’re back with several selection boxes from Jacob’s to satisfy key seasonal trends such as indulgence and togetherness,” says Jonathan Bull, head of commercial & seasonal brands at pladis UK&I. “Furthermore, we’re bringing back our selection of Jacob’s Caddies for another year – these are ideal for gatherings, relaxed evenings or as a pre-dinner nibble.
“However, this year our Jacob’s Caddies look a little different and we’re thrilled to announce the range is headline sponsor of Save the Children’s Christmas Jumper Day,” Bull explains. “This means that not only are we going to be encouraging Caddy fans to donate to a great cause, but thanks to stand-out packaging – which will see the products donning their own Christmas jumpers – they’re bound to catch the eyes of shoppers strolling up and down the aisles.
“We’ll be supporting the sponsorship through a generous donation, plus a campaign which we’ve called ‘Cracker Smile This Christmas’. As well as encouraging shoppers to put on their ‘knobbliest knits’, ‘cheesiest jumpers’, ‘snappiest sweaters’ and ‘spruced up sweaters’ via on-pack flashes, we’ll be amplifying the campaign through PR and social.”
Meanwhile, pladis’ savoury biscuit range also encompasses its premium £10 million Carr’s brand, which will help retailers to drive sales amongst shoppers looking for an extra special festive selection this year.
Bull continues: “Our Carr’s selection is a firm favourite year-round, and the perfect giftable savoury assortment that will appeal to shoppers looking to trade up over the festive season – driving value sales in the process.”
his year, Jacob’s will refashion its bestselling Christmas Caddies with a festive makeover. The 2020 line-up includes Caddies from Mini Cheddars (worth £68.4 million) and Twiglets (worth £11.3 million), as well as Cracker Crisps Sour Cream & Chives and Cheeselets – which has been temporarily renamed Treeselets as a nod to the snack’s festive new shape.
In sponsorship of Save the Children’s Christmas Jumper Day 2020, each of the four products will be dressed up in Christmas jumper-style packaging to match the festive knits that will be sweeping the nation on Friday 11th December. Jacob’s will also be donating to Save the Children to help the most vulnerable children in the UK and around the world – an incentive that is sure to get shoppers stocking up and spreading Christmas cheer.
Available in bold, novelty festive packaging Jacob’s Christmas Caddies (200-280g, RRP: £3.49) are sure to achieve great stand-out on-shelf.
Jacob’s Biscuits For Cheese
Whether shoppers are bringing out the cheese board, or digging into dips, Jacob’s Biscuits For Cheese selection is a store-cupboard staple.Comprising consumer favourites such as Jacob’s Cheddars and Jacob’s Cream Crackers, this ultimate selection of classic Christmas crackers comes in a ready-to-gift vintage-style tin, in honour of the brand’s 160 years heritage.
Available in at an RSP of £10 (300g), Jacob’s Biscuits For Cheese is a must-stock selection for retailers looking to drive sales for the Christmas gifting mission.
Jacob’s Savoury Favourites
For shoppers seeking something to satisfy the whole family, Jacob’s Savoury Favourites – which includes a selection of the brand’s bestselling crackers – is a key component to any Christmas spread.
Perfect for sharing, this fan-favourite selection taps into the seasonal trend for ‘togetherness’ and is sure to help retailers generate their share of seasonal sales.
Complete with Jacob’s iconic, bright-orange packaging to ensure stand-out on shelf, Jacob’s Savoury Favourites Selection is available in a 200g box at an RSP of £2.19.
Jacob’s The Festive Selection
Adding a dash of Christmas spirit to the £72 million number one savoury biscuit brand, The Festive Selection from Jacob’s includes seven of its classic crackers.
With sales worth £10m, the Jacob’s Selection is an everyday favourite assortment among consumers – and the festive edition is set to be no exception. By stocking up on this festive favourite, retailers can rest assured that they will drive excitement and sell-through.
Jacob’s Festive Selection is available in a 450g box at an RSP of £4.29
Jacob’s Savours Flavour Assortment
Jacob’s Savours Flavour Assortment (250g, RSP: £4.29) is a selection of extra special savoury crackers bound to elevate any Christmas cheeseboard.
This premium assortment from the brand – including Sour Cream & Chive Thins, Cheese Thins, Sweet Chilli Thins and Salt & Cracked Black Pepper Bakes – is the perfect partner to a range of tasty toppings. Furthermore, it will help retailers to drive impulse purchases during this all-important sales period, as over half (53%) of savoury snackers say that they are prompted to buy when they see new flavours.
Sure to be a firm favourite among shoppers adding some festive finesse to traditional cheese and crackers, Jacob’s Savours Flavour Assortment is available in a 250g box at an RRP of £4.29.
Returning for 2020 is the classic Carr’s Selection – a premium collection of Carr’s finest quality biscuits. Consisting of a range of eight different biscuits – such as Original Melts and Table Water – Carr’s Selection (200g, RSP: £3.00) will suit shoppers stocking the cupboards with quintessential crackers in the lead-up to Christmas.
Especially for the festivities, Carr’s Selection will also be available in a festive box (500g, RSP: £7.50) for cracker connoisseurs and festive foodies – a must-stock for retailers looking to drive higher value sales during the seasonal period.
The Jacob’s and Carr’s Christmas products will be available at various UK grocery retailers – including Tesco, Sainsbury’s, Asda and Morrisons – as well as discounters. Products will also be available to the wholesale and convenience channels.