pladis UK&I helps retailers get set for a bumper Christmas with a combination of classic festive favourites and exciting seasonal NPD from McVitie’s, as well as Flipz


pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is helping retailers boost seasonal biscuits sales with the launch of the 2021 Christmas ranges from Britain’s Biggest Biscuit Brand, McVitie’s, as well as Flipz.

The McVitie’s 2021 Christmas selection comprises signature seasonal staples, as well as enticing innovation, helping retailers tap into key seasonal consumer trends – such as indulgence, togetherness and gifting. The return of popular products – such as the festive edition of McVitie’s Family Circle – alongside NPD from both McVitie’s and Flipz is sure to drive excitement, and sales, among a broad range of snacking shoppers.

“This year’s seasonal snacking sales will be bigger than ever, and is set to exceed last year’s £161 million incremental opportunity,” says Jonathan Bull, marketing director – chocolate, cake, seasonal at pladis UK&I. “2020 gave us a Christmas like no other, as seasonal celebrations were dampened by the pandemic, with only limited opportunities to reunite with wider circles of friends and family.

“Because of this, we’re anticipating Christmas 2021 to be BIG, as consumers make up for the time missed due to last year’s restrictions. That’s why it’s more important than ever that retailers ensure they get their seasonal biscuits fixture right.

“Last year, togetherness gained a renewed importance and, given that Christmas is all about spending time with loved ones, we expect sharing products – such as our bestselling McVitie’s Victoria Assortment – along with more premium offerings to prove hugely popular. 

“Whether it’s a mid-morning treat with a hot drink, or settling down to share a box of biscuits, every product in the McVitie’s and Flipz seasonal ranges has been skilfully selected as the perfect sharing treat for a range of consumption occasions. By stocking up on our festive family favourites, key gifting lines and novelty NPD, retailers can capitalise on increased demand for seasonal snacks, all-the-while attracting a new generation of seasonal shoppers seeking something extra special this festive season.” 

McVitie’s and Flipz 2021 Christmas ranges

New for 2021

McVitie’s Mince Pie flavour Milk Chocolate Digestives

After a successful launch in 2020 – with sales worth £1.2M – pladis is revamping its McVitie’s Seasonal Milk Chocolate Digestives, with an added festive flavour which will drive consumer excitement.

Joining this year’s line-up is the new McVitie’s Mince Pie flavour Milk Chocolate Digestives. This classic festive flavour combination for the nation’s number one bestselling biscuit will help retailers drive interest in, and sales for, McVitie’s in the crucial Christmas period.

New twists on classic lines continue to prove hugely popular, so McVitie’s Christmas Pudding flavour Milk Chocolate Digestives – exclusive to Tesco – and McVitie’s Gingerbread flavour Milk Chocolate Digestives will be making a return for Christmas 2021.

Available in bold, festive-themed packaging, McVitie’s Seasonal Milk Chocolate Digestives (243g, RSP: £1.59) are sure to achieve great standout on-shelf.  

McVitie’s Jaffa Cakes Jaffa Hamper

Get set for the ultimate gift for Jaffanatics – McVitie’s Jaffa Cakes Jaffa Hamper.

Perfect for those seeking variety this festive season, the McVitie’s Jaffa Cakes Jaffa Hamper combines bestselling Jaffa Cakes classics with seasonal family favourites. Including a pouch of McVitie’s Jaffa Cakes Nibbles, 3 x McVitie’s Jaffa Cakes Cake Bars, 3 x McVitie’s Jaffa Cakes Original 3-packs and 1 x McVitie’s Jaffa Cakes Orange & Cranberry 10-pack, this ready-to-gift festive hamper will help build momentum for the £66.4M brand.

Packaged in the instantly-recognisable, iconic Jaffa Cakes colours, McVitie’s Jaffa Cakes Jaffa Hamper is available at an RSP of £4 (405g).

Flipz Gingerbread

Now worth £12.6M, Flipz has become one of the biggest snack brands to launch in the UK over the past five years – and is a must-stock in the lead-up to Christmas.

Perfect for seasonal celebrations with loved ones and tucking into during moments of togetherness, Flipz Gingerbread is available in a 150g sharing pack. Comprising the brand’s signature salty pretzel coated in a rich and warm gingerbread glaze, Flipz Gingerbread offers consumers the familiar ‘swavoury’ flavour combination they know and love, with a touch of seasonal spice.

What’s more, pladis is giving Flipz fans the gift of gaming this season – with a Flipz Big Game Dropz on-pack promotion, offering shoppers the chance to win a PlayStation 5 every day, along with additional prizes for runners-up.

Flipz Gingerbread (150g, RSP: £1.50) will be available festive-themed packaging to ensure standout on shelf.

McVitie’s Milk Chocolate Digestives Gingerbread Slices

For seasonal snackers who can’t decide between a biscuit or cake, McVitie’s Milk Chocolate Digestives Gingerbread Slices are the perfect hybrid, taking inspiration from the nation’s favourite biscuit – the McVitie’s Milk Chocolate Digestive.

Each individually-wrapped McVitie’s Milk Chocolate Digestives Gingerbread Slice consists of a layer of gingerbread-infused, golden-baked biscuit, topped with McVitie’s’ iconic silky-smooth milk chocolate.

A festive twist on a family favourite, McVitie’s Milk Chocolate Digestives Gingerbread Slices are sure to appeal to the brand’s existing consumer base, as well as shoppers who enjoy discovering novelty flavour combinations.

McVitie’s Milk Chocolate Digestives Gingerbread Slices are available in a pack of 5 individually-wrapped bars (5 x 24.5g) at an RRP of £1.

Seasonal staples from McVitie’s

McVitie’s Family Circle

A household favourite for decades, McVitie’s Family Circle remains the number one everyday branded biscuit assortment and – with fully-recyclable packaging – it’s sure to appeal to eco-conscious consumers this festive season.

Offering shoppers an everyday selection of classic biscuits, McVitie’s Family Circle has been carefully crafted for sharing with loved ones, and is a must-stock for retailers looking to drive higher frequency sales during the Christmas period.

The classic Christmas assortment will be available in a 310g box (RSP: £3), a 620g box (RSP: £4) and a 900g box (available exclusively at Costco) for those looking to stock up for the season (RSP: £4.50).

McVitie’s Victoria

McVitie’s Victoria – the number one Christmas biscuit assortment – is set to help retailers’ sales soar again this year.

A selection of McVitie’s milk, dark and white chocolate biscuits, McVitie’s Victoria includes firm festive favourites such as the Fully Coated Chocolate Digestive and Milk Chocolate Shortcake.

The perfect gift for biscuit lovers, McVitie’s Victoria is available in boxes of 300g (RSP: £4), 600g (RSP: £6) and 1.2kg (RSP: £16).

McVitie’s Moments Signature Chocolate Biscuit Selection

McVitie’s Moments Signature Chocolate Biscuit Selection comprises 26 biscuits enrobed in McVitie’s iconic silky-smooth chocolate. 

This premium assortment from the brand offers consumers a touch of indulgence, with a choice of fully-enrobed white, milk and dark chocolate biscuits, and is the perfect something special for both biscuit lovers and chocoholics alike. 

Available in a 400g box (RSP: £6), McVitie’s Moments Signature Chocolate Biscuit Selection will encourage consumers to trade-up this season, helping retailers drive higher value sales.

McVitie’s Jaffa Cakes Orange & Cranberry

Back by popular demand McVitie’s Jaffa Cakes Orange & Cranberry are a festive, fruity twist on a classic snacking staple.

McVitie’s Jaffa Cakes Orange & Cranberry comprise the same light sponge, coated in delicious dark chocolate, with a zingy Orange and Christmassy-Cranberry flavoured centre.

Available in a 125g pack at an RSP of £1.20 McVitie’s Jaffa Cakes Orange & Cranberry will drive sales among the brand’s loyal shopper base, as well as those who seek innovative flavour combinations. 

McVitie’s Jaffa Cakes Christmas Pole

This season, the bestselling McVitie’s Jaffa Cakes Christmas Pole is back and better than before – including 40 Original Jaffa Cakes (RSP: £3), as well as the chance to win a once-in-a-lifetime trip to Lapland, along with hundreds of thousands of other fantastic prizes.

The perfect stocking filler to help celebrate the ‘Year of the Jaffa Cakes’, this novelty, limited-edition product is a sure-fire way to capitalise on the popularity of gifting formats – driving both excitement, and sales, in the lead-up to Christmas Day.

McVitie’s Santa Snacks Chocolate Cake Bars

After a successful launch in 2020, McVitie’s Santa Snacks Chocolate Cake Bars are returning for 2021.

For those seeking their chocolate fix, each individually wrapped bar (7 x 20.9g, RSP: £1) makes for the ultimate festive treat – at just 99kcals per cake.

The products in the McVitie’s and Flipz Christmas ranges will be available at various UK grocery retailers – including Tesco, Sainsbury’s, Asda and Morrisons – as well as discounters. Products will also be available to the wholesale and convenience channels.