Pladis urges retailers to unwrap seasonal sales with McVitie’s 2020 Christmas range


pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is helping retailers to unwrap seasonal sales with the 2020 ‘Merry McVitie’s’ Christmas range from Britain’s Biggest Biscuit Brand.

Tapping into key seasonal consumer trends – indulgence, togetherness and gifting – the McVitie’s 2020 Christmas selection comprises iconic festive favourites, as well as fresh innovation. The return of popular products – such as the festive edition of McVitie’s Family Circle and McVitie’s Jaffa Cakes Christmas Pole – alongside NPD is sure to drive excitement amongst snacking shoppers in the lead-up to Christmas. 

“Christmas is all about spending time with loved ones – and what better way to get into the festive spirit, with the people closest to you, than by indulging in a few delicious treats,” says Jonathan Bull, head of McVitie’s commercial & seasonal brands at pladis UK&I. “Whether it’s a quick snack to keep you going whilst the Christmas dinner is cooking, or settling down for the evening to share a box of biscuits, every product in the McVitie’s seasonal range has been skilfully selected as the perfect sharing treat for a range of consumption occasions.

“Nothing says Christmas quite like some of our long-standing seasonal favourites, including McVitie’s Jaffa Cakes Christmas Pole and Tin. By combining these with inviting NPD, we’re appealing both a new generation of seasonal shoppers, as well as existing fans seeking something extra special for the festive season. 

“This year we’re taking the range one step further by giving some of our bestsellers – McVitie’s Digestives and McVitie’s Jaffa Cakes – a festive transformation, offering retailers the chance to take an even bigger bite out of the £161 million seasonal sales opportunity.”

Merry McVitie’s 2020 Christmas range

McVitie’s Seasonal Milk Chocolate Digestives

This year, pladis is giving its £59 million McVitie’s Chocolate Digestives brand some festive finesse, with the launch of McVitie’s Christmas Pudding Milk Chocolate Digestives and McVitie’s Gingerbread Milk Chocolate Digestives. 

The new additions have performed exceptionally well in consumer testing – with 73% of shoppers stating their intent to purchase McVitie’s Gingerbread Milk Chocolate Digestives  –  and the introduction of these never-before-seen flavours will help retailers to drive interest in, and sales for, McVitie’s in the crucial Christmas period.

Available in bold, eye-catching packaging, McVitie’s Seasonal Milk Chocolate Digestives (250g, RSP: £1.50) are sure to achieve great stand-out on-shelf.  

McVitie’s Jaffa Cakes Orange & Cranberry

Already a store-cupboard staple for almost a third (31%) of UK households, McVitie’s Jaffa Cakes are a must-stock. That’s why this year, pladis is offering consumers a festive twist on the classic snack. 

McVitie’s Jaffa Cakes Orange & Cranberry will comprise the same light sponge, coated in delicious milk and dark chocolate, with a tangy Orange and Christmassy-Cranberry jelly at the centre.

Available in a 125g pack at an RSP of £1.20, McVitie’s Jaffa Cakes Orange & Cranberry will drive sales among the brand’s loyal shopper base, as well as younger shoppers who enjoy innovative flavour combinations. 

McVitie’s Jaffa Cakes Christmas Present

For those seeking a bit of variety, the McVitie’s Jaffa Cakes Christmas Present is the perfect gift. Comprising 20 original and 20 seasonal Jaffa Cakes, consumers can get set to unwrap a family favourite with this ready-to-gift Christmas box, which will build momentum for the £65.9 million brand. 

With brightly-coloured festive packaging to ensure stand-out on shelf, McVitie’s Jaffa Cakes Christmas Present is available at an RSP of £3 (400g).

McVitie’s Heritage Tin

Celebrating over 180 Years of Britain’s Biggest Biscuit Brand, the McVitie’s Heritage Tin (400g, RSP: £8) is the most premium offering in this year’s seasonal line-up.

For those looking to trade-up and sink their teeth into something special this Christmas, this delicious assortment comprises a selection of 28 biscuits – including chocolate biscuits, cookies and creams. McVitie’s Heritage Tin is available exclusively as part of the ‘Merry McVitie’s’ 2020 seasonal range, and is a must-stock for retailers looking to maximise sales. 

McVitie’s White Chocolate Digestive Nibbles

Perfectly-portioned for sharing with friends and family, bite-sized McVitie’s White Chocolate Digestive Nibbles are made up of golden-baked digestive biscuit, coated in snowy-white chocolate.

Available in a handy pouch for passing around whilst watching a festive film, McVitie’s White Chocolate Digestive Nibbles (120g, RSP: £1) will drive sales around the evening consumption occasion.

McVitie’s Family Circle

McVitie’s Family Circle, the number one everyday assortment brand, offers shoppers an everyday selection of classic biscuits which is sure to satisfy the whole family, and is a must-stock for retailers looking to drive higher frequency sales during the Christmas period.

This year, the Christmas assortment will be available in a 310g box (RSP: £3.09), a 620g box (RSP: £4) and a new 1.24kg box (available exclusively at Costco) for those looking to stock up for the season (RSP: £5.49).

McVitie’s Victoria

McVitie’s Victoria – the number one Christmas biscuit assortment – is returning for another year. An indulgent selection of McVitie’s milk, dark and white chocolate biscuits, McVitie’s Victoria includes delicious festive favourites such as the Fully Coated Chocolate Digestive and Milk Chocolate Shortcake.

This year, McVitie’s Victoria is available in boxes of 300g (RSP: £3), 600g (RSP: £6), 825g (RSP: £8) and 1.2kg (RSP: £12).

McVitie’s Moments Signature Chocolate Biscuit Selection

McVitie’s Moments Signature Chocolate Biscuit Selection (400g, RSP: £6) comprises 26 biscuits smothered in McVitie’s iconic silky-smooth chocolate. 

This premium assortment from the brand offers consumers a touch of indulgence, with a choice of fully-enrobed white, milk and dark chocolate biscuits, and is the perfect choice for both biscuit lovers and chocoholics alike. 

McVitie’s Jaffa Cakes Christmas Pole and Tin

For original McVitie’s Jaffa Cakes enthusiasts, the bestselling McVitie’s Jaffa Cakes Christmas Pole (40 Jaffa Cakes, RSP: £3) and the returning McVitie’s Jaffa Cakes Christmas Tin (239g, RSP: £5) – shaped as giant, lifelike Jaffa Cake – will remain top of the shopping list.

Stocking up on these novelty limited-edition products is a sure-fire way to tap into the popularity of gifting formats and drive excitement, and sales, in the lead up to Christmas.

The products in the McVitie’s Christmas range will be available at various UK grocery retailers – including Tesco, Sainsbury’s, Asda and Morrisons – as well as discounters. Products will also be available to the wholesale and convenience channels.