Plant-based brand, Moving Mountains, partners with Ocado on new frozen range

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Moving Mountains (www.movingmountainsfoods.com), the pioneering, independent British food tech company that launched the UK’s first plant-based ‘bleeding’ burger, is partnering with Ocado to offer a comprehensive cook-at-home range of frozen products. The line includes new and ground-breaking Meatballs and Mince SKUs, packed with 100 per cent raw plant protein and containing zero cholesterol.

From June 2020, consumers will be able to purchase the Moving Mountains Mince, Meatballs and Sausage Burger on Ocado. Just in time for BBQ season, the site will also stock a UK retail first, the Moving Mountains iconic Burger, which until now has only been available at restaurants.

At a time when Brits are spending more time in the kitchen than ever and looking for health-centric products, Moving Mountains is dedicated to providing compelling plant-based choices to the nation, with a more diverse product offering than ever.

The cook-at-home range debuts the brand’s exciting new Moving Mountains Mince (RRP £4.50): the perfect freezer filler for delicious, versatile home cooked meals. Made with all-natural plant-based ingredients, such as oyster mushrooms, onion, coconut oil and pea protein, it is a delicious soy-free plant-based alternative. The Mince cooks in just ten minutes after defrosting, and provides the same meaty taste, texture and adaptability as beef mince. 

The new Moving Mountains Meatballs (RRP £4.50) are made from 100 per cent natural plant-based ingredients, including rice, oats, oyster mushrooms, coconut oil, pea protein and beetroot, the meatballs are perfectly seasoned with herbs and have an irresistibly juicy, meaty taste.

The Meatballs can be baked straight from frozen in 20 minutes or pan-fried in just 10 minutes. They are the perfect addition to any dish, or can be enjoyed on their own as a flavourful and succulent snack.

The Moving Mountains Bleeding Burger (RRP £4.50) is now finally available for home cooking. Seven million of the revolutionary patties were sold in the last year in restaurants alone. Institutions like Hard Rock Cafe and Planet Hollywood are among the 3000 outlets serving the burger nationwide. The burger is also distributor, Brakes Foodservice’s, best-selling burger, outselling all their Beef and Vegetarian offerings.

The Burger is made from 100 per cent plant meat, 0 per cent cow and looks just like a regular patty. When cooked in the pan or BBQ, it sizzles, smells and browns just like the real thing.  And just like the very best juicy burger, when perfectly cooked, the Moving Mountains Burger bleeds through the middle – with beetroot juice instead of animal blood.

The Moving Mountains Sausage Burger (RRP £4.50)is a trailblazing innovation. Delicately seasoned and made from a combination of oyster mushrooms, pea and wheat protein, the plant-based Moving Mountains Sausage Burger combines the look and texture of a traditional sausage patty with the taste of pork. The 4oz burger can be cooked in just 12 minutes from frozen in a frying pan.

Simeon Van der Molen, founder of Moving Mountains, says: “We have partnered with Ocado to extend our cook-at-home range at a time when the nation needs more plant-based choices than ever.

“With the launch of our ground-breaking Moving Mountains® Mince and Meatballs, alongside our Sausage Burger and the exclusive retail launch of our signature bleeding Burger, we are fulfilling our mission to make truly inspiring flexitarian cuisine available to home cooks across the nation.

“This exciting partnership with Ocado allows Moving Mountains to support UK consumers’ plant-based journeys every day, offering more flexitarian choice than ever and delivered directly to their doors.”

Juliet Hall, buyer at Ocado, says: “We are delighted to be partnering with Moving Mountains on their innovative and convenient cook-at-home range.

“As consumers gain more awareness of plant-based alternatives that can be easily incorporated into their home cooked meals, Moving Mountains provides a delicious solution for our customers who are looking for healthy, flexitarian cooking inspiration.”