Plant-based business THIS posts 35% sales growth per month, since launching


Since launching in June last year, London-based hyper-realistic plant-based meat company THIS has sold over 3 million portions of its products.

Growing at a compound rate of 35% month-on-month, the plant-based meat company is one of the fastest growing food businesses in the UK. Its meteoric rise in foodservice and retail has seen it place its products in over 1,200 outlets across the UK, including national listings with select Waitrose, Co-op Food stores, Holland & Barrett and Ocado, as well as restaurant partners including Honest Burger, Coco Di Mama and many more.

Despite vegan and plant-based foods feeling the impact of panic-buying, with photos on social media showing items left behind on shelves, it’s not the case for all products. THIS has seen an increase in demand during the COVID-19 period to date, resulting in their supermarket revenue doubling from February to March, following households eating more meals.

Andy Shovel, co-founder of THIS stated: “Ain’t no pandemic going to keep THIS down.”

To support those in need of food during these uncertain times, last month THIS teamed up with City Harvest and Made in Hackney to donate over a tonne of THIS Isn’t Chicken, for use in meals for those who need them.

2020 will see further announcements for the business, including new product formats and retail listings.