Plant-based food brand, Gosh!, has secured a nationwide listing to stock its chilled, ready-to-eat, healthy Snack Bites in more than 1,000 Aldi stores across the UK and Republic of Ireland.
Set to launch on 2nd Jan 2022, Gosh! Snack Bites will be available in the coveted front of store ‘food to go’ section to help Aldi meet with the rising demand for healthier, more nutritious and ethical snacking alternatives.
Spearheaded by the current market momentum, healthier ‘on the go’ products have the potential to be a huge growth area for the plant-based category in the year ahead, which Aldi will aim to tap into at a pivotal time during Veganuary.
Available in Smokey BBQ Sweet Potato and Moroccan Spiced Veg both plant-based snacks are made from 100% natural ingredients, baked (not fried), vegan and free-from the top 14 allergens such as gluten, soya and nuts.
Coming in recyclable ‘grab and go’ bag formats, Gosh! Snack Bites are also clean label being simply created from vegetables, pulses, herbs and spices, meaning they contain a high nutritional value and can contribute to one of your five a day.
Commenting on the listing, William Topp, marketing manager at Gosh!, said: “The plant-based category performed exceptionally well during the pandemic as consumer demand for healthier and more sustainable options skyrocketed.
“With the UK chilled meat-free category rising by 19% YOY to £514m, there is a growing audience to target for food-to-go products. However, this space is drastically underrepresented by healthier plant-based ranges.
“Gosh! Snack Bites meet with the demand for more nutritious, plant-based snacking alternatives without compromising on taste, texture or quality.
“After experiencing significant success in other major UK retailers, we are extremely pleased that Aldi chose our Snack Bites range for its food-to-go section. Aldi customers can now enjoy a tasty treat with the confidence that they are making a healthy and sustainable choice.”