Sainsbury’s and Waitrose are expanding their plant-based range with the introduction of Squeaky Bean’s vegan Roast Chicken Flavour Sandwich Slices. The new product will launch into 221 Sainsbury’s stores on 21 September, as well as 155 Waitrose stores on 30 September.
Perfect for eating straight from the pack or making a flavourful sandwich filling or salad accompaniment, Squeaky Bean’s Roast Chicken Flavour Slices are a deliciously savoury addition to any plant-based lunch.
The new product was developed as a result of strong demand for Squeaky Bean’s existing range of Pastrami and Ham Style Slices. The realistic and succulent texture is sure to cause a flutter among consumers who are simply looking to reduce their meat intake, as well as those who are committed to a vegan diet.
Made from wildly delicious plants, including wheat, tofu and herbs, the Roast Chicken Style Slices are high in protein.
Packaged with sustainability in mind, the Slices are encased in a recyclable paper container with a peelable film lid. Each pack bears the recognisable bright Squeaky Bean branding, ensuring the Slices stand out on shelves.
In a recent survey from the British Sandwich Association, chicken topped the list of the nation’s favourite sandwich fillings. In combination with other ingredients, such as stuffing, it also featured a further two times in the list of the top nine sandwiches.
These favourite fillings contribute to more than 43,000 tonnes of chicken being consumed every year in the sandwich market alone. However, with the launch of Squeaky Bean’s Roast Chicken Style Slices, vegetarians and plant-based diners no longer need to miss out on these much-loved sandwich combinations, while flexitarians looking to reduce their meat intake – whether for health, environment or animal welfare concerns – can opt for a realistic alternative to chicken products.
Consumers can shake up their sandwiches in a variety of ways, including by trying the club sandwich recipe featured below.
Sarah Augustine, Squeaky Bean co-creator, says: “Squeaky Bean is your sidekick in the kitchen, with these wonderfully versatile and flavourful Roast Chicken Flavour Slices that are sure to challenge negative perceptions of vegan food. Adding a deliciously moreish filling to sandwiches has never been easier – that’s if you can resist eating the Slices straight from the pack!”
Squeaky Bean’s delicious range of simple-to-prepare products are helping to expand the vegan food market, which is experiencing a year-on-year value growth of 22% for meat-free ready to eat lines [Kantar WPO 52 w/e April 2020].
Each pack of Squeaky Bean plant-based Roast Chicken Slices weighs 90g and has a recommended retail price of £2.50.