Plant-based tuna that looks and tastes like the real thing launches in the UK


Future Farm; Latin America’s first food-tech and lifestyle brand to develop and produce plant-based meat, has announced the launch of Future Tvna, its very first fish substitute.

Sold in familiar, flaky chunks, Future Tvna is made from Future Farm’s signature blend of soy, pea and chickpea protein, with olive oil, radish, and microalgae oil – a good source of omega 3 fatty acids – and, thanks to the vacuum technology used to package it, doesn’t require the addition of any preservatives. As well as it’s environmental benefits, Future Tvna boasts 15g of protein, 183g of omega-3, and 0mg of cholesterol per 100g, and is gluten-free, GMO-free, hormone-free, and free of the harmful substances commonly found in conventional fish.

Future Tvna hits Sainsburys stores across the UK, this month, along with Future Farm’s first foray into plant-based poultry: Future Chick’n. 

Both Future Chick’n and Tvna are created using the revolutionary True Texture Technology™, bringing each product closer in looks, feel and flavour to their animal-origin counterparts. 

Each Future Chick’n piece bears a true resemblance to a piece of chicken breast, and the tasty new product has the same ability to be fried, grilled or shredded, with a similar neutral flavour-profile, developed with natural extracts, ideal for spicing and seasoning. As well as benefiting the planet, Future Farm’s chicken also boasts a variety of health benefits; with 18g of protein, 2.3g of fat, and 1.8g of carbs per serving. 

The product contains no added sugar and boasts the lowest fat and sodium content of any widely-sold plant-based chicken on the UK market*. The new product was originally created in Future Farm’s home in Brazil, wherein the chicken production reached 13 million tonnes in 2019, with the average inhabitant consuming around 43kg of chicken meat each year**.

The brand worked alongside Australian food engineers and experts to develop the flavour of its new Tvna, replicating the Pacific Ocean’s tuna taste with a delicate and fresh feel. The brand plans to encourage the preservation of marine life and reduce predatory fishing practices by creating a fish substitute that is as tasty, and satisfying as the real thing, but made from 100% natural plant-based ingredients.

“Tuna is one of the most consumed fish in the world and unfortunately is endangered,” said Marcos Leta, the company’s founder, “Therefore, we decided to create our own. There’s a massive forest under the sea and tremendous biodiversity being destroyed and threatened because of fishing. We must change that.

“It’s about time we were able to offer a delicious plant-based tuna to those who love fish. Future Tvna also innovates as the brand’s first ready-to-eat, non-frozen fish. It’s so similar to the real thing that in Brazil it is sold next to regular canned tuna. As a team we will keep working to upgrade our technology and products to the point where people won’t recognize what’s animal and what’s of plant origin, making the need for us to eat animal meat obsolete.

On the brand’s goals for the future, Leta stated “As a food company who uses technology, we are and will continue to reinvent and look to improve in terms of taste, sustainability, and healthiness. We plan to make slaughterhouses – which no longer belong in this new world – increasingly obsolete with our products, which are better for people and our planet.” 

Future Tvna and Future Chick’n are available now from Sainsbury’s, online and at over 200 stores across the UK. 

The full range of available products includes: 

  • Future Tvna 2030 – 150g, £3.50
  • Future Chick’n 2030 – 160g, £3.90 
  • Future Burger 2030 –  230g, £3.50 
  • Future Meatball 2030 – 250g, £3.50 
  • Future Mince 2030 – 250g, £3.50

Future Farm set out to ‘hack’ the meat industry and ‘make meat obsolete’ by creating products as close to animal protein as possible, to encourage people to make simple switches to sustainable plant-based foods; saving the planet – and now the ocean – one bite at a time. Future Farm demands high environmental standards from its suppliers, fighting for biodiversity and against the destruction of the rainforest, with each required to state that its produce is both GMO and deforestation free. 

Earlier this year, the food tech company released its newly elevated 2030 Future Farm range. ‘With the taste of meat but better’, the new range is indistinguishable to that of its animal origin and consists of the; Future Burger 2030, Future Mince 2030 and Future Meatball 2030. Each product has been ‘updated’ and uniquely developed to correspond to goals 12 and 15 of the United Nations 2030 Sustainable Development Goals.