Plusfood is targeting its CHIXXS brand of frozen chicken snacks at convenience stores following a listing in wholesaler Palmer & Harvey.
According to the company, the brand will bring innovation to time poor consumers who are looking for tasty, quality products for dinner or entertaining.
Paul Blake, UK retail manager, Plusfood UK, said: “We are delighted Palmer & Harvey have listed CHIXXS, which means all three products in the range will be available to approximately 2,700 convenience stores in the UK, including 892 Mace outlets. To support the listing we are pleased to offer a half price promotion on all three CHIXXS products.
“Furthermore, we are also in discussion with other Palmer & Harvey national accounts in order to further extend the reach of the brand.”
CHIXXS Indian Masala Goujons and CHIXXS American Chilli Hot Wings will also be available in 158 outlets of One Stop.
Said to be inspired by flavours from around the world and created without the use of artificial colourings or preservatives and using only natural flavours, the CHIXXS range includes three popular flavours – Indian, American and Italian – and cooks from frozen in minutes.
The brand is claimed to be great for snacking, and can be enjoyed by customers looking for impromptu dining, classy snacking with drinks as well as stylish party food, said Plusfood.
In a recent independent taste test against similar own label products from leading supermarkets, CHIXXS products were rated as better quality, the company reports. The vast majority agreed that they were perfect for eating at home, it added.
CHIXXS Indian Masala Chicken Goujons (270g) are inspired by the captivating cuisine of India. Made from 100% chicken breast fillet, each Goujon is wrapped in a crunchy coating that is infused with coriander, cumin, cardamom, garlic and chilli.
CHIXXS American Hot Chilli Wings (480g) are smothered in a crunchy paprika and black pepper seasoned coating to give the wings a fiery kick that will transport customers to the bars of New York, birthplace of the hot wing.
CHIXXS Pesto Chicken Bites (280g) have been created in admiration of the gastronomy of Italy, said Plusgood. Made from 100% chicken breast fillet, each Bite is enveloped in a coating flavoured with a blend of basil, oregano, Parmesan, black pepper, garlic and paprika.