PomeGreat’s new owner launches pure pomegranate juice in 160 Waitrose stores

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New juice listed in Waitrose

New juice listed in Waitrose

The Simply Great Drinks Company, the new owners of pomegranate juice drink brand, PomeGreat, has launched a pure pomegranate juice.

The new product, which comes packed in a striking 650ml PET bottle, combines pomegranate fruits from across the globe to create a rich and refined, naturally sweet taste, the company claims.

Pomegranates were sourced from countries renowned for their high quality fruit – India, China, Spain, Turkey, Israel, Azerbaijan and Australia. Following a rigorous 12 months selection process in the UK, the best possible recipe was identified as a varied combination of differently sourced fruit, the company reports. 

By considering global weather patterns and adopting principals more commonly favoured by wine makers, the final product is the world’s finest, according to the company.

Available from this week, the chilled juice is launching exclusively into 160 Waitrose stores priced at specially discounted price of £1.99 with a RRP of £2.99.

Adam Pritchard, CEO of The Simply Great Drinks Company, said: “This is an exceptional product and we’re excited by the initial reaction from consumers. We’ve spent the last 12 months researching the very best pomegranate juices from around the world in order to create this unique drink. It is a drink for discerning juice drinkers and those seeking a quality alternative to alcohol free products. It has a healthy sweetness unlike any other juice on the market.

“The ability to source and blend such a wide variety of pomegranates is what sets us apart from competitors. We are not limited to just one pomegranate variety – we can blend a truly premium product by using the finest fruits available.”