Popchips launches its first UK inspired flavour – Mature Cheddar & Onion

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Snack brand Popchips today announces the launch of its first UK inspired flavour, Mature Cheddar & Onion, which will go on shelf in Asda and independent retailers from 1 February.

Set to thrill the taste buds with its rich tantalising flavour, the Mature Cheddar & Onion chip becomes the latest addition to the original popchips range. A firm favourite of the british public, Mature Cheddar & Onion delivers a naturally delicious and healthier alternative to satisfy the even the strongest of snack cravings, the company claims. Launched to fill a void in the snacking category, popchips addresses a key snacking need for a tasty and better-for-you product, without any compromise.

Never fried, never baked, popchips are gently popped using a little heat and pressure, with all the flavour and less than half the fat of fried crisps. with tasty natural seasoning, mature cheddar & onion packs a punch, without sacrificing on taste.

Will Bowler, Popchips general manager for UK & Europe, said: “Product and flavour innovation is at the heart of everything we do. as leaders in the popped category, we wanted to embrace our customers’ tastes and develop a new flavour, exclusively for the uk market. We’re delighted to add Mature Cheddar & Onion to our ever growing popchips range and look forward to launching more british inspired flavours in the future.”

As well as the new Mature Cheddar & Onion launch, Popchips is currently undergoing a packaging refresh  to make their ‘better for you’ messaging clearer to the consumer, which includes adding a calorie flash to their single serve bags. Popchips has also been busy behind the scenes making their delicious popped range even more mouth-watering. As a result, snackers can expect to see some exciting changes to their classic seasonings.