Snack brand Popchips has announced the launch of #popmylunch; a campaign designed to put the fun back into lunch by turning an ordinary lunchtime image into a creative piece of fun artwork, with a little help from London based illustrator, Jose Mendez.
Popchips is encouraging the nation to get their lunch ‘popped’ by posting images of everyday lunchtime activities; from eating a sandwich at your desk to queuing for a coffee, using the hashtag #popmylunch. starting on the 16 March, the two-week campaign will see talented illustrator, Jose Mendez, personally select the best entries, transforming the lunchtime images with his trademark colourful style into a creative and personalised illustration.
Ruth Elliott, European marketing manager at Popchips, said: “We are delighted to be working with Jose Mendez and are very much looking forward to seeing his brilliant imagination and artistic talent flourish on our pop my lunch campaign. we all work longer and longer hours, and sometimes we forget to give ourselves a proper break and have a little fun at lunch.”
Michael Scantlebury, director of digital and social agency, impero who created the campaign, said: “All the evidence tells us that we should find time to be distracted on our lunch breaks. we should take the opportunity to stimulate our brain with something new and fun in order to come back fresh, more creative and effective and that’s what this campaign is about.”
Launched to fill a void in the snacking category, Popchips claims it addresses a key snacking need for a tasty and better-for-you product, without any compromise. never fried, never baked, popchips are popped using a little heat and pressure, with all the flavour and less than half the fat of fried crisps.