Popcorn Kitchen’s new, deliciously decadent chapter which began earlier this year with the arrival of four indulgent new offerings: Raspberry White Choc, Choc Mint, Lemon Drizzle & Choc Orange takes a welcome ‘savoury twist’ in August 2021 with the eagerly anticipated arrival of a quintessentially English cheddar popcorn made with an uncompromising 30% cheddar.
Sales director Louise Webb said: “It was imperative to both Andy and I that Popcorn Kitchen’s ongoing pledge to pure, unadulterated popcorn happiness had to encompass to our island’s finest foodie traditions, and nothing in truth shouts ‘irrefutably British’ more than a top-notch cheddar! As a savoury snack loving nation, cheese-themed nibbles have been a cornerstone for British snacking afficionados, albeit on many occasions the actual presence of real cheese (let alone a prime cheddar) has been a recurring dilemma.”
Of course, ‘savoury leaning’ popcorn is nothing new with Popcorn Kitchen’s artisanal small batch portfolio already including a Sweet & Chilli, a Simply Salted and the finest Sweet & Salt that was the ‘classic,’ step-change flavour that first put Popcorn Kitchen onto a nationwide footing.
“Popcorn has universal appeal,’ concludes marketing director, Andy Valentine; ‘Whilst younger taste buds invariably lean towards our sweet portfolio, many of our long-standing brand diehards have told us about their craving for Popcorn Kitchen to unveil a flagship savoury flavour that resonates with their ‘slow food’ preferences, bringing a little extra theatre to cheeseboards, canape trays or even as a light bite with a nice glass of something chilled.”
Cheddar Cheese (20g) bags ballpark RSP £1.39