This June, on the eve of exhibition season (Farmshop & Deli…), Popcorn Kitchen will be unveiling its latest most deliciously decadent chapter in its fine snacking journey, an indulgent treat adventure which began back in 2012 with an unflinching commitment to unfussy, unadulterated ‘pure popcorn happiness’ and an instantly recognisable speedy popcorn kettle on wheels logo.
The meteoric success of the business’s gifting arm convinced ambitious co-owners Louise Webb and Andy Valentine that their core bagged range needed a new indulgent twist, trumpeting the arrival of more involving flavour chapter with enticing new flavours that included Lemon Drizzle (inspired by cake appreciation) Choc Orange & Choc Mint (2 x timeless choc classic) and Raspberry White Choc (the perfect marriage of tart meets sweet).
Better than that, for any savoury-leaning snacking disciples there’s a sublime Cheddar Cheese made with 30% cheese powder that’s stormed all our exploratory retailer taste trials
According to co-owner, Louise Webb: “We have been wanting to extend our reach into bold Vs overtly finicky flavours which exude British provenance for some while, on the non-negotiable proviso that our NEW, head-turning flavours meant no relaxing of 1st principles; namely no synthetic shortcuts, a truly satisfying crunch and all-engulfing flavours. Fortunately, our unflinching commitment to superior, full-bodied mushroom popcorn (Vs fragile butterfly corn) ensures the perfect flavour rendering surface, less bottom-of-the-bag popcorn shrapnel and a truly crunchy (never soft & soggy) texture.”
It wasn’t so long ago that certain fine snacking doom-mongers were hinting that perhaps Popcorn’s finest days were behind them and that the new wave of experimental snacking treats would soon been stealing a march and yet Lockdown has effortlessly underlined how there’s never been greater demand for artisanal style snacking where well deserved ‘comfort food’ splurges don’t unpick wider ‘healthier living’ aspirations.
Valentine concludes by pointing out that ‘Popcorn Kitchen’s unrivalled blend of artisanal popcorn snacks, gift packs and treat portfolio means Popcorn Kitchen is ideally suited to online, discerning hamper operations, Leisure, Garden Centres, Corporate Gifting and Speciality Retail, Grocery and thoughtful export opportunities (e.g. Bookshops in Estonia!). Mainstream retailers are simply not Popcorn Kitchen’s bag because our agile mindset and high-speed response turnarounds means we’ve always been more about products with an authentic point-of-difference, wow factor and seasonal specials.’