Portmeirion Group appoints Journey Further to craft its Christmas creative


Homeware and gifting retailer, Portmeirion Group, has appointed performance marketing agency, Journey Further, to serve up its first video campaign for Christmas.

The appointment follows a three-way competitive pitch process, which will also see Journey Further manage media activity for two of the retailer’s largest brands, Portmeirion and Spode, who produce ceramic and homeware gifts worldwide. 

The agency, which has offices in Leeds, London and Manchester, employed its unique ‘data meets creative’ offering to form the brand’s ongoing marketing proposition, ‘serving togetherness’, giving the brand an emotive yet functional message with which to engage its customers.

The Christmas campaign is the first of many that looks to bring the brand’s new proposition to life in a series of short content films directed by Adam Riozzi.

Journey Further will also transform Portmeirion Group’s ecommerce offering with an integrated acquisition strategy across paid search, social, SEO and influencer marketing.

Jack Dinmore, head of digital at Portmeirion Group, commented: “Journey Further really impressed us in the pitch process as they clearly understood our business needs and challenges, and their ways of working really aligned with ours. We can’t wait to see the end result of the Christmas campaign and what else they can deliver for us.”

Commenting on the win, Ben Ducker, executive creative director at Journey Further, said: “The challenge of working with a group of distinct brands was to find an overarching positioning that would provide consistency of messaging while still providing the creative flexibility for the brands to showcase their unique tone. 

“It’s always a pleasure to work with like-minded clients who share the same ambition and excitement for the work as we do and Portmeirion is no exception. We look forward to developing more campaigns for the group next year.”