PostTag, a cutting-edge address lookup and validation service, is launching a new “no contract” service called PostTag OnTap. PostTag OnTap provides real-time address validation for companies who may be mid-contract with another address lookup provider yet facing an unacceptably high rate of “can’t find” failures. Customers only pay PostTag per correct address found when a problem arises.
Better, more accurate address data is crucial, particularly as the demand for delivery services in the UK continues to grow. PostTag’s analysis reveals that nearly 60% of all UK addresses, as shown on current mapping systems, are typically about a football pitch away from the actual address location. Furthermore, the issue of inaccurate customer input and systems not being updated to reflect postcode changes the problem is not a small one. For logistics companies under pressure to get things right the first time, wrong address data can hit the bottom line.
PostTag OnTap gets its power from PostTag’s market-leading address validation and location system. If a current address provider serves a bad address, PostTag OnTap can quickly fix the problem. PostTag checks, validates, and verifies addresses across multiple databases, telling the driver precisely where the home or business is, so they get straight to the right front door, first time and without wasting valuable minutes and fuel searching for it.
PostTag’s Destination Data Engine is processing over 3,000 address validations every minute, returning precise longitude and latitude details for each one. Unlike other systems, which are either “approximating the location” or asking customers to generate and remember a few random words to “pull” the driver to their address, PostTag “pushes” the driver to the correct location. It does this without adding any further steps that need to be taken to get the driver to the right door.
PostTag OnTap is another tool from the cutting-edge PostTag platform. Founded in 2015 by Chairman Keith Lewin after he realised current UK addressing systems often sent drivers 1km away from his house, PostTag has steadily grown. PostTag includes Domino’s, Hermes and other third-party logistics providers as customers.
Keith Lewin, chairman and founder, Post Tag, said: “Talking to a lot of courier and logistics companies, I found that most address lookup providers were returning a far higher rate of address failures than people realised. One large potential customer told me that they had as many as 30,000 a day. Just because companies are trapped mid-contract with one of them, I thought there was no reason they should not benefit from the accuracy and precision
of PostTag. We created PostTag OnTap to catch the balls the other lookup providers drop, with no contract, and customers will only pay for the addresses we find for them.
“Last-mile delivery is recognised as the most expensive logistics leg, accounting for over 50% of costs, so it’s vital companies get it right. With PostTag OnTap we look forward to demonstrating our platform to even more customers, without binding them into a long-term contract.”