Pots & Co to roll out premium desserts in all Waitrose stores and launch on Ocado

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New premium desserts range

New premium desserts range

Premium London-based dessert company Pots & Co is rolling out its full range on 12 May 2014 across all 283 Waitrose stores. The increased distribution reflects the growing popularity and demand for the brand, with Founder Julian Dyer’s passion and culinary expertise driving its success.

Thanks to consumer demand the full Pots & Co range is being rolled out nationwide, having previously been available in a select number of Waitrose stores, with the possibility of launching seasonal SKUs throughout the year. To support the launch and boost awareness with consumers, Waitrose will run an in store promotion (two pots for £3.50) from 12 May – 8 August.

The full range will also be launching on Ocado in May 2014.

Created with convenience in mind, each individual pudding is presented in a ceramic pot that can travel from fridge to oven (if required) to table with ease.

Central to the success of the company is the use of fresh, quality ingredients, including real Devon cream, Madagascan vanilla and lemon juice squeezed by hand in the Pots & Co kitchen. Artificial preservatives and colouring are banished. Julian works closely with local suppliers with a similar ethos, including The Cornish Sea Salt Company, to ensure consistent high quality.

The single-serve desserts are cooked in small batches using an age-old method that is used in Michelin-starred restaurants, whereby they are baked at a slow temperature in ceramic ramekins. The ramekins ensure perfect results every time thanks to the material’s ability to naturally maintain an even temperature. The colourful and recognisable ramekins are crafted at a family-run business in Valencia, with Pots & Co encouraging consumers to recycle them.

Stockbroker turned chef Dyer founded Pots & Co in 2010. After working with many of Britain’s best loved Michelin Starred chefs he set about creating recipes which are each a classic in their own right, with the aim to produce beautiful restaurant quality desserts each served in their own very special ramekin.

“2014 is set to be an exciting year for Pots & Co. We’re looking forward to increasing our presence nationwide thanks to Waitrose and will continue to develop our range – we want to carry on winning taste awards,” said Dyer.

The full range includes Sticky Toffee Pudding, Caramelised Apple Crumble, Lemon & Lime Posset, Chocolate & Orange Pot, Salted Caramel & Chocolate Pot, Baked Mocha Cheesecake and Passionfruit & Orange Cheesecake. RRP: £2.05