Potted fruit brand, Nature’s Finest, unveils packaging redesign


Premium potted fruit brand, Nature’s Finest is this week announcing an exciting new pack refresh. The new look packaging is being rolled out across the entire range throughout 2017. The re-deisgn comes on the back of extensive consumer feedback, with the aim to better communicate the brand values and product quality.

The new design uses the same succesful clear pot model which has been a core look for the brand over the last 12 years, but features brighter pack colours and real fruit imagery. The 700g family packs will also feature different coloured lids to correspond with the real fruit imagery. Design tweaks have been made to increase stand out and shelf presence and really highlight the brands simple and clear benefits.

Georgina Edmonds, marketing manager at Nature’s Finest, comments “The new designs really reflect the fun, family friendly nature that is Nature’s Finest.  We wanted the re-design to better explain our core brand values, which is quite simply that we provide the finest fruit, made easy.  During the trials we received positive consumer feedback, which is fundamental to the brand and its success ”

Nature’s Finest offers a range of premim potted fruits including; tropical fruits, peach, mandarin and grapefruit.  Available in a variety of sizes, all fruits are packed only in juice, contribute to one of your 5-a-day and contain no added sugar, a message which is now prominent and obvious to the consumer.

Nature’s Finest is available from supermarkets and independents across the UK.