As a well-known e-commerce retailer offers once-a-year member discounts, Poundland today warned shoppers not to fall for “Crime Day” as it completed the first phase of its year-long roll out of simple prices which has widened ranges and choice for shoppers.
The UK’s favourite discount store is playfully urging shoppers to check out the prices at Poundland before being seduced by online retailers.
Over the past 12 months, Poundland has been widening ranges across its stores as it introduces new ranges at simple prices to offer amazing value against other retailers.
The first phase of that programme completes today with every single category – from entertainment and electronics to health and beauty and essential groceries – offering wider ranges to fulfil a greater proportion of customers’ shopping needs.
To celebrate ‘Crime Day’, Poundland will highlight some of these everyday low prices on its social channels from 9am this morning and throughout the next two days
Twelve months ago, Poundland pressed the accelerator and for the first time, offered products above and below £1 – at a limited number of simple price points from 50p, meaning shoppers across the UK could enjoy more choice, more brands and amazing value on the products they love.
Category-by-category, it has now completed the first phase of its simple price move with the introduction of new ranges across the store.
While the new simple price structure applies to selected lines, three quarters of products continue to be sold at Poundland’s core £1 price point.
Poundland’s transformation director Mat Ankers said: “It would be criminal to be suckered into buying online when our everyday low price is better value. More than ever, it pays to check us out and avoid a prime-time price crime.
“Our simple pricing policy is about offering a wide range of products at amazing prices every day of the year. Poundland customers know they can rely on us to offer the best possible deals each time they visit their local store.”
The simple price move has been at the heart of Poundland’s transformation programme that has seen it become an increasingly important high street destination serving millions of people every week.
Poundland continues to play a major role in keeping high streets and shopping centres alive, creating jobs, providing a vital local service and paying around £50m in rates in a normal year.
Poundland’s transformation has included the rollout of PEP&CO clothing shop-in-shops to more than 310 stores and the launch of PEP&CO Home in all its 800+ locations.
Last week it announced the acquisition of frozen specialist Fultons Foods and investing £25m over the next two years to roll out chilled and frozen food to around 500 stores, creating 1,000 jobs on Britain’s high streets.