Poundland customers make a million donation to raise £250,000 through Pennies


Poundland today announces two landmarks for its charity fund-raising and donations efforts. 

Generous Poundland customers have made more than a million donations through Pennies – the micro-donation option launched last November that enables them to give a little when they pay by card. 

And separately, the Poundland Foundation launched in May has announced the first group of children’s sports groups – from soccer and cricket to cheerleaders and lifesaving – to receive kids-for-kits grants of up to £750 each as part of £850,000 pledged to local communities in the first year. 

Pennies passes the million mark 

The millionth donation through Pennies was made at the Burton upon Trent store. It takes the total raised by generous customers to £250,000 for its supported charities – Make-A-Wish® UK, Tommy’s and Whizz-Kidz, as well as Pennies in just 10 months since Pennies was rolled out across Poundland’s store estate. 

The money raised is enough to grant 33 wishes for critically ill children, enabling Tommy’s to see 830 families in clinics across the UK and to provide 25 life-changing pieces of mobility equipment. 

Those who have benefitted from Poundland customers’ generosity include: 

  • Elsie [Nottingham] who was granted her wish was to live with fairies in a treehouse by Make-A-Wish UK 
  • Baby Abrielle [London] whose life was saved by Tommy’s after her mum, Annmarie was at risk of giving birth too early 
  • McKenzie [Gloucestershire], who can now keep up with his friends and do wheelies after he was given a lightweight wheelchair by Whizz-Kidz, replacing his old big and heavy wheelchair. 

Poundland Foundation helps kids get active 

The Foundation set a target of investing £825,000 in local communities in its first year, starting with grants to provide kits or equipment for children’s sport to encourage youngsters to take part in physical activity. 

The first batch of 150 grants of up to £750 has now been announced for activities including boys and girls football, cricket, cheerleading, boxing, rugby, table tennis, basketball, martial arts, gymnastics, hurling, rowing and sailing. 

Grants have been given to organisations from across the UK, in all regions of England, Wales, Scotland and Northern Ireland. 

Barry Williams, managing director of Poundland, said: “From day one, our big-hearted customers have used Pennies to give their small change when they pay by card. 

“It shows how much they care for the work our charity partners do and the cash will help make a difference to the lives of people up and down the country. 

“Our Foundation has got off to a cracking start and everyone at Poundland is very proud that we’ve been able to support clubs and organisations that provide sports and activities for kids in our local communities.” 

Alison Hutchinson CBE, CEO of Pennies, said: “Congratulations to Poundland for marking its millionth customer donation – a wonderful milestone that proves just how much consumers love to give a little when given the option, and the impact can really be seen. It’s lovely to hear of Elsie, Abrielle and McKenzie and many more young people’s lives that have transformed. Micro-donations really matter, and right now more than ever. A huge thank you to all that continue to give.”