Poundland is doubling the size of its trial online delivery service to millions more customers across the Midlands and reaching into Yorkshire.
The pilot – based initially out of Poundland’s new fulfilment centre in Cannock, Staffordshire – was quietly tested earlier in the year by 18,000 colleagues and selected guests and is from today (18 August) now available to more than seven million households – around a ninth of the UK’s population.
Since the launch, the range of products has been extended and it now offers more than 3,000 favourite items for home delivery – including some exclusive offers only available online.
This week the online service is being extended again, to more areas in the Midlands, those with Nottingham, Leicester, Coventry, and Telford postcodes, as well as Sheffield postcodes in South Yorkshire, with a combined population of 3.6 million people.
After a positive response to the pilot, the service launched to 1.8 million people in Birmingham and Walsall postcodes in May, followed in June by another 1.9 million in Stoke-on-Trent, Derby, Wolverhampton and Dudley postcodes.
Customers visiting Poundland’s pilot online service at poundland.co.uk/shop can simply use the postcode checker and if their postcode is a match, they are automatically passed through to the shop where they can then register.
All the items available online will be at the same price as those found in Poundland’s 850-plus stores and will be delivered for a flat fee of £4 regardless of the order size.
The initial categories include grocery, gardening, entertainment & DIY, PEP&CO Home, health & beauty, household & pet, stationery and crafts, with new products added all the time.
A small new online-only exclusive category has been introduced, with products not found in stores – currently that includes a range of Slimfast bars, powders and milkshakes, from 50p to £10, and an 18 pack of Yankee Candle votive candles for just £20, against an RRP of £35.99.
Poundland has partnered with Hermes to provide logistics services as it extends the pilot.
Retail and transformation director Austin Cooke said: “After a positive response to our initial pilot, we opened the trial to more areas in the Midlands and now we’re making another move which will take us across a big part of the Midlands and into Yorkshire.”
Customers outside the initial delivery areas can register their interest in the service at poundland.co.uk/shop.
The online trial is being extended to:
- Sheffield (S) postcode areas including Barnsley, Chesterfield, Rotherham and Worksop
- Nottingham (NG) postcodes including Newark, Mansfield, Grantham and Sleaford
- Leicester (LE) postcodes including Loughborough, Melton Mowbray, Market Harborough, Hinckley, Coalville and Ashby de la Zouch
- Coventry (CE) postcodes including Atherstone, Rugby, Warwick, Stratford-upon-Avon, Leamington Spa and Nuneaton
- Telford (TF) postcodes including Newport, Much Wenlock and Market Drayton.
The launch of a pilot online service is just one part of Poundland’s transformation plans, which are bringing customers new ranges and new services to enable them to do more of the day-to-day shopping with Poundland.