Poundland launches beers, wines and spirits trial at three stores

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In a new pilot, Poundland is to begin offering beers, wines and spirits in selected stores as it continues to broaden its ranges for customers.   

The new ‘shop-in-shop’, will bring some of the nation’s favourite tipples into pilot stores as Poundland trials and tests which ranges should be part of a wider roll out in 2021.  

The UK’s most popular discount retailer will offer customers in the trial stores leading brands in wines, gins, rums, vodkas, ready-mixed drinks, lagers, ciders and real ales at the amazing value it promises. 

Whether customers want to wind down with a cold beer after a long day, enjoy a glass of wine with their meal or relax with a refreshing Prosecco or a G&T, the new range will have something that hits the spot for everyone. 

Poundland launched the trial earlier this month in Cannock, Stoke Festival Retail Park and Stockport, and has received a fizzing reaction from customers. 

It marks another step in Poundland’s transformation and a move into new categories to offer shoppers the widest possible range of items at amazing value. 

Shoppers across the UK appreciate the convenience of buying their favourite drink alongside their groceries in supermarkets and convenience stores. As a major high street retailer, Poundland recognises that stocking a wide range of beers, wines and spirits would be welcomed by millions of customers. 

Trading director Tim Bettley said: “We’ve been steadily expanding the ranges we offer customers and moving into beers, wines and spirits is the next logical step. 

“We’re already the go-to destination for our customers for groceries, health and beauty and household products, as well as PEP&CO clothing and homeware, so it makes sense to give them the convenience of adding their drink of choice to their shopping basket.” 

The exciting new beers, wines and spirits ranges include:   

Beers, lagers and ciders 

Abbot Ale 500ml  £2 Guinness 4x440ml £4.99 
Carling 4x568ml £4.75 Stella Artois 660ml £2 
Kopparberg Mixed Fruit 500ml £2 Strongbow Dark Fruits 4x 440ml £5 

Wines 

Blossom Hill red 75cl £5 Kumala Pinotage Shiraz 75cl £5 
Echo Falls Rose 75cl £6 Isla Negra Chardonnay 75cl £5 
I Heart Pinot Grigio 75cl £5 Ardizi Prosecco 75cl £6.50 

Spirits and premix 

Gordon’s Pink 35cl £10 Malibu Rum 35cl £7.75 
Smirnoff Vodka 35cl £8.50 WKD Blue 70cl £3 
J Daniels & Cola 330ml £2 Gordons & Tonic 250ml £1.50