Poundland will quietly open its new store at Stratford-upon-Avon’s Maybird Shopping Park at 9am on Saturday 30 January but is urging shoppers to visit only for essential supplies.
“The amazing value and wide range on offer is proof that now is the winter of our discount sense,” said retail director Austin Cooke.
Poundland is already a familiar sight for residents of Stratford and visitors to the birthplace of the Bard through its existing store in Bridge Street which remains open.
At 8,640 square feet, the Maybird store will employ 21 colleagues and bring even more choice to the town. Designed to be “as you like it”, It will offer a full range of PEP&CO family fashion and PEP&CO Home range. And it also features the full range of chilled and frozen food which has been extended to more than 120 stores since the first trial in 2019.
It means customers can pick up more of their shopping under one roof. While the new Stratford store will offer a wide range of groceries and household essentials to shoppers in the area, it is important customers heed government advice and only come if they need to.
If that’s the case, our colleagues in the new store are ready to play their role in supporting the local community during these extraordinary times.
As an essential retailer, Poundland has kept the vast majority of its UK stores open during the latest lockdown.
Like all Poundland stores, the new Stratford store will operate to the highest standards of safety with barrier screens at checkouts and thorough and regular cleaning regimes applied across the day. Customers are asked to observe government guidelines on social distancing and wearing masks.
Poundland retail director Austin Cooke said: “Getting a new store ready for opening in line with all the safety guidelines is no easy task, but all’s well that ends well and we can’t wait to open our doors on Saturday.
“During the lockdown, we’re there for the essentials customers need and in the longer term our colleagues at Maybird are ready to play a big part in the community in Stratford in the months and years ahead.”
And for those who ask “Poundland, Poundland, wherefore art thou Poundland?”, as good luck would have it, the answer is it’s a brave new world for Stratford with the opening of a second store.
Had Poundland been around in the Bard’s day, it might have had to re-change its name over time. According to the Bank of England’s inflation calculator, £1 in 1600 would be worth around £311 today.