Poundland to launch new Charitable Foundation


Poundland today (Friday 28 May), confirmed it had received approval from the Charity Commission to bring all its charity fundraising and donations activity under one banner with the launch of a new Foundation. 

The Poundland Foundation will continue to support Poundland’s existing charity partnership with Make-A-Wish® UK, Tommy’s and Whizz-Kidz with a £2.5 million commitment over the next two years. 

But Poundland through its new Foundation will also invest an additional £825,000 in communities over the next 12 months to provide cash grants. 

With recent data from Sport England showing children taking part in physical activity for an hour or more dropped from 47 per cent to 19 per cent during the first lockdown[1], The Poundland Foundation will focus its first activity on providing sports kits for kids to get them active again. 

This first grant window will open at 9.00am on Tuesday 1 June and community groups will the opportunity to apply for one of 250 grants of up to £750 each to provide kits or equipment for local kids’ sports teams. 

Applications will need to be made during June via the new Poundland Foundation website at www.poundlandfoundation.org.uk.  Applications will be considered for any kind of team sport – from football to netball, hockey to volleyball. 

The Poundland Foundation was officially launched yesterday at the company’s new customer service centre in Walsall. 

Guests included former England cricketers Matthew Hoggard and Ryan Sidebottom and Walsall FC players Tom Leak and Joe Willis. 

Poundland managing director Barry Williams said: “Poundland has got a strong tradition of supporting good causes, nationally and locally, and I want to thank all our colleagues and customers for all their fundraising efforts. 

“The launch of the Poundland Foundation is a significant step for us and shows our commitment to helping our communities up and down the country. 

“As a sports fan and a dad with sports-mad kids, I’m very excited about helping kids get and stay active – whatever the sport.” 

Also attending the launch were pupils from Old Church Primary School, Wednesbury, one of the first teams supported by the foundation, wearing their new red and black striped sports kit with the Poundland Foundation logo. 

Money for the foundation will come from in-store fundraising, carrier bag donations and the partnership with Pennies, the charity that collects micro-donations through chip and pin machines. 

Poundland has always played an important part in keeping Britain’s high streets thriving and has for many years recognised its special responsibility to the communities it serves.  

Over the past four years it has raised over £4.5m for charities and community causes, challenging perceptions of a discount retailer in a tough retail landscape.