Poundland trials extended PEP&CO kids’ clothing ranges in 50 stores


Poundland has this week begun piloting a wider range of kids clothing in 50 of its 300-plus PEP&CO ‘shop-in-shops’.

The trial, which will see more space devoted to children’s ranges at Poundland and Dealz stores in the UK and Ireland, reflects the growing need for value-for-money kids’ clothing on high streets as established names such as Mothercare disappear.

And because of PEP&CO’s growing strength in quality schoolwear, which combines value with a 101-day guarantee, the move is also well-timed.

In the last week, MP Mike Amesbury proposed law changes that would end the school uniform rip-off by giving parents the right to shop around, potentially saving families hundreds of pounds a year.

Over 300 Poundland stores in the UK and Dealz stores in Ireland offer PEP&CO family fashion including baby and kidswear, alongside womenswear and menswear. The trial scheme will see more kidswear ranges on offer in selected stores, allowing customers to save money on one of the most important parts of the family budget.

The 50 stores in the new trial stretch from Cardiff to Crawley and from Great Yarmouth to Glenrothes. For a full list, see below.

The expansion of kidswear is another example of Poundland reinventing its offer to meet the needs of its shoppers. It comes 24 hours after its owner, Pepco Group, revealed Poundland had been a Christmas winner with like-for-like sales rising by 1.3 per cent in the three months to the end of December.

Prices for PEP&CO kidswear start at £1 per item and 95 per cent of the range sells for under £10.

In schoolwear, popular everyday items also start at £1 and include trousers, shorts, dresses, skirts, jumpers, cardigans and polo shirts. Its kids’ ranges also include fashion items such as T-shirts, sweatshirts, leggings and jackets, as well as essentials such as underwear and socks.

Poundland, Dealz and PEP&CO are able to offer quality kids’ clothes at discount prices because they are part of Pepco Group, one of Europe’s largest childrenswear retailers with more than 1,800 Pepco stores across the continent.

Sarah Morgan, commercial director at PEP&CO, said: “We’re developing a real reputation for our kidswear – because of the price, but also because it washes and wears well.  That’s why we’re devoting more space than ever to clothing for kids in these stores.”

“We know how important value on kids clothing is to parents – and that’s why we’d wholeheartedly back a change in the law to give parents the right to shop around for schoolwear.”