Premium and sustainable dog food brand Edgard & Cooper has secured over £16.5 million funding, from international investors The Craftory and DLF Venture.
The company (founded in Belgium in 2016 and operating in the UK since 2018) was awarded the investment as a result of its development of high-quality and natural pet food, in sustainable packaging. Edgard & Cooper was the first European pet food brand with packaging made from 100% biodegradable materials across the full range of food and treats, an approach that has saved more than 5,869,786 plastic bags to date.
In addition, the business runs an official Edgard & Cooper Foundation, alongside its commitment to donate 1% of total sales to it, regardless of profit. For 2020 this means a donation of over £220,000.
This focus on purpose is what resonated for the investors. The Craftory supports companies offering products that positively impact the categories they serve, as well as animals and society. Meanwhile, DVLF Ventures has a similar focus, and has been supporting the business since 2017.
The investment will give Edgard & Cooper the opportunity to grow further in Europe and at the same time keep the focus on its sustainable entrepreneurial model. Together with a team of 100 and more than 11 office dogs, the brand is active in 14 countries in Europe with offices in London, Paris, Madrid, Milan, Rotterdam and Düsseldorf, as well as in Kortrijk.
Koen Bostoen, co-founder at Edgard & Cooper, says: “We weren’t looking for investors who were only interested in growth and profit, but who, like us, believe that a brand should first and foremost consider the welfare of animals, people and the environment. Both investment funds fit in seamlessly with our vision.”
Elio Leoni Sceti, co-founder & chief crafter at The Craftory, said: “Edgard & Cooper has everything it takes to become the market leader in their segment of high-quality animal nutrition; a clear vision, excellent products and an enthusiastic team.”
Pierre-Jean Wallon, executive director DLF Venture, said: “Since our first collaboration, we have been impressed by the professionalism and passion of the Edgard & Cooper team. We are very happy that we can continue to support them in their quest to improve the lives of our pets while protecting our planet.”