Premium potted fruit brand, Nature’s Finest, adds ready to eat jelly to range


Premium potted fruit brand, Nature’s Finest, is expanding its brand portfolio with the launch of a new ready to eat jelly range. Continuing to meet the demand of its target audience; families, Nature’s Finest has diversified its offering. The new jelly pots mean a significant shift for the brand, increasing their product portfolio to move themselves into the chilled aisle, whist continuing to support and grow their already much loved ambient offering.

Available in delicious flavours; Strawberry and Blackcurrant, the Nature’s Finest jelly is made with tasty natural fruit flavourings, is low in fat and has no artificial colours, flavours and preservatives.  Available in Home Bargains now, with plans to roll out later in the year.

Georgina Edmonds, marketing manager at Nature’s Finest, comments: “We’re thrilled to be able to extend the Nature’s Finest range to include a ready to eat jelly, and to secure positioning of the brand in the chilled aisle. The new jelly fits our brand ethos perfectly, as we’re passionate about providing our loyal customers with the finest quality products in a convenient format. Product development is a huge part of our 2018 brand plans and we look forward to expanding the Nature’s Finest range even further.”

The new Nature’s Finest jelly pots are available in Home Bargain stores now in 4 x 100g packs with an RRP of £1.00 – £1.30.