Liquid Diamond, the premium wine and Prosecco brand that makes buying quality wines easy, has released its first still wine, a new Sauvignon Blanc.
Continuing its mission to make wine more accessible for mainstream consumers i.e. those who like drinking wine but don’t have in-depth wine knowledge, this refreshingly zingy Chilean wine is a great example of Sauvignon Blanc. While the wine has benefited from expert production methods perfected over centuries, Liquid Diamond is keen to introduce this export to a new social media-savvy generation of wine drinkers.
The first brand to feature emoji tasting notes, Liquid Diamond is dedicated to eliminating pretensions around wine and removing the barriers that may prevent the majority of consumers from purchasing and enjoying premium quality wines.
What you see is what you get
Although Chile is famed for its llamas, there is nothing woolly about the brand’s description for this wine! This 12.5% ABV Sauvignon Blanc wine has crisp, bright flavours of lemon, lime and kiwi, all conveyed to consumers on the label with fruity emojis. Drink perfectly chilled on its own, or paired with fish, salads or, as recommended by emoji on the pack, with sushi.
Liquid Diamond’s mission is to make wine as accessible as possible, so together with its Proseccos, the new Sauvignon Blanc is suitable for Vegetarians and Vegans. A guaranteed crowd-pleaser, it is ideal to take to a dinner party or equally quaffable on a laid-back evening at home.
The bottle is designed to appeal to an audience who wants their favourite wine to double as a statement accessory, so it completes their look when arriving at a party or to adorn their Instagram posts. With the signature diamond displayed proudly on the front and a golden textured cap bringing an extra level of class, this Sauvignon Blanc stands out. The design is more than just for show as it was inspired by rose quartz healing crystals, which is a nod to the brand’s values of self-care and wellbeing and the proportion of profits it donates to fund Mental Health First Aider Courses.
Co-founder of Liquid Diamond and Beyond Wines, Alex Green, comments on the new launch: “We are excited to extend our Liquid Diamond family of wines with this Sauvignon Blanc, our first non-sparkling wine. Since our launch earlier this year, we have seen Liquid Diamond go from strength to strength, with a growing customer-base who recognise and trust our brand for providing quality wines picked for people like them. Whether they are first-time or regular white wine drinkers, these shoppers will have the confidence to try our Sauvignon Blanc, knowing it will meet their high expectations.
“With our emoji labelling and our social media activity, we’re also making wine shopping more fun for consumers, which ultimately benefits the industry by bringing more shoppers into the wine aisles.”
Available now through Liquid Diamond’s ecommerce site, on Amazon, in 600 McColl’s stores nationwide and other selected retailers. RRP is £10 for a 75cl bottle, or for gifting, the single bottle gift set, can be picked up for £18. Prepare for parties and get togethers with a case of six bottles for £60 or a case of 12 for £96. Whatever the occasion, Liquid Diamond Sauvignon Blanc will go down a treat.