Pret a Manger has launched its online Christmas campaign in partnership with LiveArea, a leading global commerce services provider and business unit of PFSweb. The implementation, part of a wider digital transformation relationship, included the rollout of Christmas campaigns on Pret a Manger’s UK, US, France and Hong Kong websites.
This focused upon the launch of Pret a Manger’s popular Christmas menu, including its range of festive sandwiches and baguettes, hot food and soup, sweet treats, and hot drinks, offering a popular range of vegetarian and vegan options for which the company has become well-known. Fun on-site functionality included the option for users to diarise the launch of the highly-anticipated Christmas sandwich.
“The Christmas menu is always a highly-anticipated event in the Pret a Manger calendar,” said Alex Chisholm, digital transformation director, Pret a Manger. “Partnering with LiveArea on this year’s Christmas campaign launch across multiple international sites is part of our ongoing relationship as we expand our digital presence and focus on scalability, innovation, customer experience, and growth.”
“We are incredibly excited to be part of Pret a Manger’s Christmas campaign, as its digital transformation partner,” said Paul Lynch, Area Vice President and Managing Director, LiveArea EMEA. “A Christmas campaign is such an engaging focal point for brands and consumers, and we’re delighted to be part of this project to drive innovation and growth for this leading global brand.”
Founded in London in 1986, Pret a Manger is a global sandwich and coffee-shop chain. With more than 450 stores in 10 countries worldwide, Pret a Manger sells over 1.4 million cups of coffee a day, and is founded upon the premise of fresh, natural, sustainable ingredients and sandwiches made on location, on the day of purchase. The company has a commitment to delivering unsold food to shelters, hostels and charities across London as part of its mission to help the homeless.