Pret A Manger has today announced it will be trialling its first ever loyalty programme called ‘Pret Perks’. The highly anticipated loyalty scheme will be rolled out in phases to loyal Pret customers, with Pret Coffee Subscribers getting early access to the loyalty programme as part of its beta testing. This is the next step in Pret’s omnichannel transformation.
From 30th November, Pret Perks will be available to Pret’s Coffee Subscription customers through their Pret A Manger digital accounts on the iOS app or via the Pret website, using their existing coffee subscription permanent QR code. Pret Perks users will earn a star every time they shop, or use Click & Collect. Pret Coffee Subscribers will also earn a star for every month they renew their subscription and any time they purchase a meal or a snack along with one of their five Barista-made drinks a day.
From free Pret popcorn to free vegan cookies, customers will be able to choose a reward from a pre-assigned category after receiving 10 stars. Customers can redeem their reward in shops up to 30 days after earning it. The more customers shop at Pret, the more the reward redemptions will be tailored to their preferences. And Pret’s ‘random acts of kindness’ it is famous for are baked into the proposition, so the ability to get bonus stars at random will help customers earn rewards faster.
Pret Perks is the next step in Pret’s transformation plan which aims to bring Pret to more people and another way the company is enhancing its digital offering. Over the last 18 months, Pret has transformed its digital presence by launching an award-winning Coffee Subscription, a Click & Collect service, expanding delivery services with Deliveroo, Uber Eats and Just Eat as well as launching its own App. The company recently announced it would also be expanding to open more than 200 shops in the UK in next two years in both regional and suburban areas.
Clare Clough, UK managing director of Pret A Manger, said: “At Pret we know that we have loyal customers who visit us time and time again. Whether they come in each morning for their organic coffee, or regularly grab a Classic Super Club sandwich on their lunch break. For a while now, we’ve wanted to find a way to reward our customers by giving them treats that are specifically tailored to their preferences, and Pret Perks does just that.
“As with any new piece of technology we are currently in the testing phase and rolling this out slowly to our Pret Superfans, our Coffee Subscribers, and will be looking to take learnings on board to make the loyalty programme the best it can be. We hope to open it up to all customers as soon as possible in 2022. Over the past 18 months we’ve responded to how people now want to interact with our brand and products, from launching bake-at-home croissants, to growing our digital capabilities through the launch of Pret’s Coffee Subscription. We’re excited by this latest digital evolution, which allows customers to engage with our brand. Pret Perks is our new way to thank our wonderful customers for choosing Pret each time and we look forward to rolling it out to the masses in the near future with unmatched rewards.”
The programme will be available to scan via Pret Coffee Subscribers permanent code linked to their Pret accounts from 30th November with plans to expand wider in coming months. Watch here to learn more on how to earn stars: https://www.youtube.com/watch?v=xvqURtQU4k4