Prima Coffee selects Brightpearl and BigCommerce for perfect e-commerce blend


Prima Coffee has opted for the powerful combination of Brightpearl and BigCommerce to supercharge its daily e-commerce grind.

Deployed in just 90 days, the Kentucky-based firm now has a retail focused digital operations platform in Brightpearl that will improve inventory accuracy and aid its multichannel expansion as it sets off on the next stage of growth.

BigCommerce’s intuitive ecommerce platform will provide a flexible foundation for an online store that is built to delight the modern shopper and integrate seamlessly with Brightpearl’s operations platform that is built for retail.

Founded in 2009, in Louisville, KY, Prima prides itself on providing top of the line coffee equipment, selling directly to cafes, restaurants and consumers across the U.S. 

In order to support its pending website migration to BigCommerce, Prima wanted an operational solution that was easily integrable with its ecommerce store and quick to implement. 

With several existing sales channels being added and an eye on further expansion into third party marketplaces such as Ebay, the firm also needed to address wider issues with its inventory accuracy. 

Despite competition from single solution providers and ERP firms with lengthy deployment records, Prima opted for Brightpearl. With pre-built integrations to a host of best in class accounting, shipping and third party marketplaces, and record of lightning quick implementation, Brightpearl proved an easy choice for the coffee equipment seller.

All aspects of Prima’s business are now readily accessible through one centralized solution which will greatly enhance inventory visibility, whilst the automation of key workflows removes the need for complicated manual processes in the warehouse, allowing Prima to ship with increased speed and accuracy across all of its channels.

“We have been incredibly impressed with the ease in which we have been able to transfer our systems over to Brightpearl and integrate with BigCommerce,” said Jordan Kavuma, director of marketing at Prima Coffee. “The onboarding has been a smooth process for our team, and we are already seeing the benefits that the platform has to offer.” 

As Prima continues to grow, the reporting capabilities provided by Brightpearl will afford the firm a real time picture of product and customer insights, providing the basis for data driven decisions and making the daily grind that little bit smoother. 

“We’re thrilled to be playing a part in the next chapter of Prima’s success story,”  said Justin Press, SVP of customer success at Brightpearl. “The business knows that a well integrated tech stack and automated workflows, such as order processing,  is key to providing constantly fast and flawless customer experience, from the moment they click through to the website, all the way to receiving their product.

“Brightpearl’s full suite of integrations will ensure total visibility of data from all aspects of the business, allowing Prima to expand its most profitable channels and maintain a smooth online shopping experience.”