Profitero launches product benchmarking reports for Amazon


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Profitero, a leading global provider of online insights and e-commerce intelligence for brands and retailers, today announced the launch of its Amazon FastMovers reports.

Profitero claims it provides the most comprehensive online monitoring solution, collecting online data on more than 275m products every day. Its industry-leading technology powers the Amazon FastMovers reports, designed to help brand manufacturers benchmark competitors’ products across 12 key categories on Amazon US and Amazon UK.

Amazon updates its 100 best-selling products in each category hourly. Profitero monitors these best seller lists, checking more than 4.9m products on Amazon US and more than 2.1m products on Amazon UK daily. Products’ performance are then analyzed to produce a cumulative ranking of best-selling products across categories including Baby, Clothing, Electronics, Grocery and Prime Pantry.

Produced monthly, Amazon FastMovers help brand manufacturers to:

  • Identify strong-selling new products in their category
  • Benchmark high-performing products’ pricing, pack configuration, ratings & reviews, and other attributes
  • Gauge the importance of participating in Amazon programmes such as Subscribe & Save and Prime Pantry

Keith Anderson, VP strategy & insights at Profitero, said: “It’s becoming increasingly vital for brand manufacturers to gain a deeper understanding of their online presence – and optimising their products’ performance on Amazon is pivotal to this. Our FastMovers reports are essential reading for any brand manufacturer who wants to more accurately benchmark their competitors’ products and understand how to become a category leader on the world’s most powerful e-commerce channel – Amazon.”