Profitero, a leader in competitive pricing intelligence, has announced its platform now monitors the prices and promotions of 50m products across 4,000 global retail websites every day, exceeding any other supplier in the industry and providing the largest product reach and retailer coverage globally.
Profitero claims it offers the most advanced technical solution for retailers and brands who need to monitor competitor prices and promotions at scale, and is the only pricing technology service which can monitor any online retailer in any country.
Profitero enables retailers and manufacturers to analyse prices, promotions, stock availability, delivery charges and all other product data in near real time, simplifying the complex and time consuming process of monitoring competitors’ products online.
Volodymyr Pigrukh, CEO and co-founder of Profitero, said: “We are proud to have reached such a momentous landmark in monitoring 50m products across 4,000 global retail websites.
“Our technology and scalability is unique in the industry, and the leading brands and partners we work with, including Tesco, Ocado, Sam’s Club, IBM and Nielsen, is testimony to the unrivalled reach and quality of our data.
“Profitero provides a business critical service, helping retailers make more informed pricing decisions in order to boost sales and increase profit margins. With retailers changing their prices daily, if not more frequently, it’s critical for businesses to respond to competitor price changes and promotions immediately. Our customers are able to track their competitors’ prices, product assortments and promotions in near real time to give them a competitive advantage in the online marketplace.”
Profitero was established in 2010 and was named IBM Global Entrepreneur of the Year in 2012. It has since become an IBM Business Partner, integrating its online pricing data into IBM Smarter Commerce Products. Profitero has also entered into a strategic alliance with Nielsen, providing online price audit data to Nielsen’s retail clients in more than 100 countries