Purity Soft Drinks, a leader in great tasting and ‘better for you’ juice drinks, has announced the launch of two new JUICEBURST Skinny flavours, Pink Lemonade and Pomegranate & Blueberry.
With just 99 calories per 400ml bottle, the stevia-sweetened range contains a full portion of fruit, and has no added sugar.
Emma Billinge, marketing director at Purity Soft Drinks, said: “Health is such a driving factor for consumers at the moment and will continue to determine the category for the next year. At JUICEBURST we have been working hard to reduce sugar levels over the past three years and now, more than 75% of the JUICEBURST range is no added sugar.
“Taste and unusual flavour innovation has also been a key focus for the brand and we work closely with flavour experts to deliver a high quality taste on all our products. Sugar has been removed in stages to help consumers get used to the new, less sugary taste profile, which, when paired with our extensive consumer taste testing, ensures the great JUICEBURST taste is never compromised.”
JUICEBURST is now listed in more than 25,000 outlets and is a top 10 seller wherever it is stocked.
The new JUICEBURST Skinny Pink Lemonade and JUICEBURST Skinny Pomegranate & Blueberry is price matched against branded fizzy drinks.