Recent research conducted by, Qudini, an award-winning London based SaaS customer experience management platform offering queue management and appointment booking software to retailers, has revealed that 26% of customers who walk out of stores due to long waiting times and poor customer service will discontinue their purchase completely, costing British retailers £3.4 billion a year.
The findings were revealed in the company’s latest whitepaper ‘The new frontier of customer experience’ released today, which looks to provide an insight into the existing challenges that brick-and-mortar retailers face in trying to overcome increasing operational costs, efficiencies and customer touch points such as social media and identifying ways of how to overcome them.
Across the board, Qudini’s research found that the average retailer will lose 10% of its footfall due to queues and waiting times for service. With the average retailer’s qualified footfall at 1,100 per month, and the national average spend of a retail customer at £39.72 per visit, and a total of 290,000 retailers in the UK: this means that UK retailers in aggregate lose a total of £15 billion in potential sales each year due to walkouts from their stores. Qudini’s research goes on to highlight that whilst some customers might turn to competitor stores or the internet to continue their purchase, on average 26% of customers will discontinue their purchase journey entirely, costing the UK economy approximately £3.4 billion in potential revenue.
Commenting on the findings, Imogen Wethered, CEO of Qudini, said: “With online now allowing consumers to have more choice, convenience and cheaper prices, they have become increasingly impatient and demanding within bricks-and-mortar retail stores. They expect retailers to deliver a superior service and in-store experience. Poor customer experience and long waiting times are no longer acceptable. As a result, retailers need to ensure that they are reviewing key customer pain points and integrating the right technologies and solutions.”
“Our insight shows that on average 10% of customers who walk into store for service are walking out dissatisfied because of wait times. This represents significant losses for UK retailers, and for the overall UK economy.”
She added: “What this shows is that retailers need to shift their focus from being transaction focused to being service based and looking to their stores as experiential hubs. Hopefully this research will have identified the areas where retailers can make improvements to enhance the customer experience.”