Australian gin brand, Brookie’s, is expanding its UK presence as it launches its Byron Dry Gin into Waitrose stores across up and down the country.
Brookie’s Gin comes from Cape Byron Distillery in the hinterland of Byron Bay. The distillery lies on the Brook family farm where they have personally invested great time and effort into regenerating the local rainforest over the course of the last 30 years.
Co-founder, Eddie Brook, said: “Sustainability, giving back to the community, and rainforest regeneration are at the heart of what we do at Cape Byron Distillery. We’re so passionate about the quality of our Byron Dry Gin which is made with incredible native ingredients that grow in our regenerated rainforest on farm. We are over the moon to be launching Brookie’s into Waitrose and introducing our Byron Dry Gin to their customer base.”
The flavour notes that underpin Brookie’s Gin and make it a uniquely ‘natural’ gin are derived from ingredients and botanicals that are natively sourced from the harvest of the rainforest. Brookie’s Byron Dry Gin showcases these remarkable native ingredients and is a culminative collaboration between legendary master distiller Jim McEwan and co-founder Eddie Brook. Of the 25 botanicals that go into the making of the Dry Gin, 17 are native to the Byron Bay Region. These botanicals include Byron Sunrise Finger Limes, Aniseed Myrtle, Cinnamon Myrtle, Macadamia, Native River Mint, Native Raspberry and several others.
John Vine, spirits buyer at Waitrose, said: “Brookie’s has received international acclaim for their Dry Gin and as we see the super-premium gin category continue to grow year-on-year, there is no better time to welcome Brookie’s into Waitrose. We are looking forward to introducing our customers to the stunning Brookie’s Gin.”
The 700ml bottling can be purchased through Waitrose in-store and online through Waitrose Cellar for RRP £39.95.