The digital marketing division of Rakuten, Rakuten Marketing, said it continues to report strong growth for the third quarter of 2014, seeing 16.9% growth across its UK business, which encompasses the Rakuten Affiliate Network, Rakuten Display and Rakuten Attribution.
In Europe, the digital marketing company reports it has added leading brands to its client list over the last quarter including lingerie brand, Ann Summers, luxury department store, Harvey Nichols, and leading toy retailer, Toys R Us.
Globally the company said it is also growing its existing clients, as brands expand to use new Rakuten Marketing services and move into additional international markets. These brands include Living Social and Karen Millen, now launched on Rakuten Affiliate Network Australia, and Lulu Guinness on Rakuten Affiliate Network in the US
Mark Haviland, managing director, Rakuten Marketing Europe, said: “A major reason we have experienced such continued and positive growth this quarter is that our existing clients are investing in other divisions of Rakuten Marketing and our services overseas. We are focused on providing our Advertisers with the omni experience, which provides them with a seamless, consistent experience to influence consumers at every touch point. Through our continued investments in technology and resources, as well as the company rebrand, we are able to make this vision a reality for our customers.”
Rakuten Marketing’s individual business units also continued to see strong growth over Q3, the company reports. Its display and retargeting arm, Rakuten Display, saw an 8.3% global increase in same-store client purchases YOY, coupled with a 79% increase in the number of clients in Europe. The display business continued to grow globally too, seeing a 26% increase in clients in the US and a 150% increase in Brazil, reflecting the fact that the company entered the Latin American market in 2013.
In the UK, Rakuten Affiliate network saw same-store sales up 25% YOY. Mobile devices were claimed to be particularly effective in driving orders for this arm of the business; specifically, tablets accounted for over a fifth (22.0%) of total orders, up 23% YOY. Mobile phones saw a similar rise, accounting for 17.5% of total clicks (up 38% YOY) and 9.4% of total orders (up 81% YOY).
Rakuten Marketing’s global affiliate networks saw similar mobile trends to the UK, the company said. The US saw same-store sales rose 23% YOY, with mobile phones accounting for 19.2% of total clicks (up 49% YOY) and for 6.7% of total orders (up 49% YOY). Orders from mobile phones also grew in Australia by 248% YOY, whilst in Japan orders from tablets were up 44% YOY.
Rakuten Attribution, the measurement and attribution division of the company, saw a 170% increase in clients using its Universal User functionality, which enables Advertisers to join user journeys across all channels and devices. As a result of this consistent growth throughout the year, the company has seen a 30% increase in employees in 2014.