Rakuten’s Play.com marketplace sees mobile traffic rise as merchants cut prices in sales


Rakuten, the world’s third largest e-commerce marketplace and owner of UK marketplace Rakuten’s Play.com, says it is celebrating after successfully rolling out its Rakuten Super Sales shopping event across many of its international marketplaces.

In Japan, Rakuten is famous for its Rakuten Super Sale shopping events, which see thousands of products reduced in price and are often referred to as the country’s largest online shopping events. Rakuten is now launching similar promotions across many of its international marketplace sites, including Rakuten’s Play.com in the UK, which recently held a eight-day Rakuten Super Sale shopping event.

The shopping events, which took place in the UK, Austria, Germany, USA and France, helped to drive large increases in site traffic across all markets, with Rakuten.at in Austria seeing visitor figures climb by more than 800%, the company reports. Germany and the US were almost neck-and-neck with increases of 47% and 45% respectively, while France saw traffic grow by 30%. The UK’s Play.com marketplace saw mobile traffic grow by 65%.

Technology products were the most in-demand across all markets, with shoppers looking to bag a bargain. Merchants cut prices by around a fifth off on average during the Super Sale, with the average discount ranging from 17%  in the USA to 31% in the UK.

With millions of products on sale worldwide, including more than 25% products in the UK at half price, visits to Rakuten’s Play.com increased by 70% during the Rakuten Super Sale event as shoppers sought out the best deals. The average discount during the sale was nearly a third (32%).

As well as bagging a bargain, many shoppers also earned Rakuten Super Points on their shopping. During the UK Rakuten Super Sale event, shoppers received more than 4.2m points on purchases from Rakuten’s Play.com. With Rakuten Super Points, shoppers earn one point for every £1 they spend, and can save £1 by spending 100 points.

Shingo Murakami, managing firector at Rakuten’s Play.com, said: “We’re known for our Rakuten Super Sale shopping events in Japan, so we’re thrilled to see that so many of our merchants in the UK took part. Not only are Rakuten Super Sales loved by shoppers, as can be seen by the nearly 20 per cent increase in site traffic at Rakuten’s Play.com, they give merchants the chance to build customer loyalty by rewarding shoppers with Rakuten Sales Points. We are looking forward to next Rakuten Super Sale already.”