Red Letter Days adds Starbucks and TK Maxx as Lifestyle brand partners to voucher scheme


Red Letter Days has added Starbucks and TK Maxx as Lifestyle brand partners in its voucher scheme and reports Lifestyle sales have exceeded £3m in 2013 alone.

Claimed to be the most inclusive incentive and reward solution in the market, Lifestyle gives customers access to thousands of leisure activities including over 4,000 fashion retailers, more than 16,000 dining and pub venues and national  cinema and entertainment  options. In addition to Starbucks  and TX Maxx, it has partnered with brands such as John Lewis and M&S, Topshop, PizzaExpress, Curry’s PC World, Waterstones and Caffè Nero.

The high street voucher is currently used as a reward incentive mechanism for a number of high profile organisations including Iron Mountain, Speedy, BDO and Live Nation/Ticketmaster.

Bill Alexander, CEO  at Red Letter Days, said: “I am delighted with Lifestyle’s impressive sales performance in 2013. Over the past year we have introduced our e-code voucher as well as recently launching a paper voucher  option. With these new developments we can continue to concentrate on delivering targeted, bespoke and versatile campaigns for our customers.

“We believe that Lifestyle has the ability to appeal to everyone – it is a discount voucher that suits every interest and all budgets. We continue to go from strength to strength by adding partners like Starbucks and TK Maxx. I am excited about all of the new developments we will bring to the market this year.”

The voucher is flexible in its price point, starting as low as £5 and ranging to £1,000, and can be utilised as a tangible gift-card, paper voucher sent as an e-voucher or provided as a digital e-code. Lifestyle’s personalised  branding, security and extensive list of retail partners are central to its growth and popularity in the market.

Lifestyle’s success and growth in 2013 was been driven by a general uplift in UK voucher market. According to the UK Gift Card and Voucher Association, the B2B sector saw sales increase to £922m, which is a 3% increase from 2012.