Reitan Convenience Norway deploys Revionics Promotion Optimization for targeted promotions


Building on its leadership position in the Nordic convenience market, Reitan Convenience Norway has implemented Revionics Promotion Optimization across its three Norway retail banners: Narvesen, 7-Eleven and YX 7-Eleven. With these new capabilities, Reitan Convenience Norway, a Reitan Group company, is focused on increasing store traffic and unit sales while achieving better collaboration, automation and efficiencies among the teams involved in promotions.

Reitan Convenience Norway is taking advantage of Revionics’ leading-edge science, leveraging insights from cannibalization and affinity analysis as well as Promotion Performance Analysis to better focus promotional offers. With more targeted promotions, Reitan Convenience Norway can better engage customers, enhance store traffic and ensure offers contribute to business objectives, including fully factoring in vendor funding.

“Using Revionics Promotion Optimization will help us ensure that we are getting the most impact from our vendor funding,” said Joachim Paulsen, head of pricing for Reitan Convenience Norway. “We also value the strong partnership approach between Reitan Convenience Norway and Revionics, working closely with Revionics product management to enhance its promotion optimization capabilities and align them with our business needs.”