Following the resounding success of Spar’s first SPARbecue last summer, Spar enjoyed a hugely successful second year of its SPARbecue campaign over the May bank holiday weekend.
Launched in 2018 to promote the award winning Spar own label range of products, this year Spar sent over 600 people everything they would need to host their very own SPARbecue for family and friends filled with a huge variety of Spar brand products.
SPARbecue hosts were chosen based on how close they lived to their local Spar store. Not only could they collect their packs direct from store but they also became food bloggers over the bank holiday weekend!
Hosts championed Spar brand products and generated impactful conversation around the quality of the products using the hashtag #SPARbecue, creating organic content which has so far provided a reach of over 300,000 people.
Laura McNally, Spar marketing controller, said: “The objective of the campaign was to drive store engagement and allow SPARbecue hosts to experience Spar. We have had a tremendous result with 83% of respondents now considering themselves a brand advocate for Spar as a direct result of the #SPARbecue campaign.
“We pride ourselves on providing our customers with a vast selection of high quality own label products and SPARbecue is one of the great ways for us to promote our award winning range.”
One SPARbecue host added: “Several of my guests had never shopped at Spar before but now they are all going to. This is thanks to SPARbecue and the Spar food being so delicious. We loved everything from the wine, water, crisps to the amazing ribs.”
Spar wins over 100 prestigious food and drink awards for its own label range annually.