Remedy urges consumers to celebrate World Kombucha Day on 21 February

Australia and New Zealand’s number one kombucha brand Remedy is fizzin’ with excitement to celebrate World Kombucha Day on the 21st of February.

For the uninitiated, kombucha (pronounced kom-BOO-cha) is believed to have originated in China more than two thousand years ago and is made through a fermentation process involving sweet tea, and a live culture. The result is a sparkling drink full of live cultures, tea polyphenols and organic acids.

Remedy, started by husband and wife team Sarah and Emmet Condon brewing kombucha on their kitchen counter in Melbourne, has grown rapidly to become the market leader in the non-alcoholic fermented drinks category across Australia and New Zealand.

“We started brewing kombucha for our family. We loved how the traditionally fermented drink tasted and also how it made us feel. We looked around and saw so many products on supermarket shelves claiming to be healthy, but they really weren’t. Rather than get frustrated, we saw it as a huge opportunity to make it right,” says co-founder Emmet Condon.

While they’ve moved on from the kitchen bench, Remedy is still made the old-school way: in small batches, long-aged brewed for 30 days. This natural process ensures their drinks contain no sugar at the end of fermentation, a key differentiator which has seen the business successfully expand around the world into the UK, Singapore, US, Canada and New Zealand markets.

The kombucha market worldwide is growing, with the value expected to surpass USD 5 billion by 2025, driven by increasing awareness of the dangers of sugary drinks and a general demand for functional beverages in general.

The exponential popularity of kombucha and Remedy’s commitment to creating the best tasting, healthiest kombucha around has led to their Melbourne fermentary humming to produce over 20 million litres of fermented beverages in the past year to keep up with the demand, with a Remedy drink sold every three seconds in grocery in January, 2020.

“We are really proud to be leading a revolution that is replacing unhealthy soft drinks on the shelves for good! We want more people to have the choice to enjoy a real, healthy drink alternative to drinks filled with sugar and fake ingredients, without compromising on taste or process,” says Condon.

To celebrate World Kombucha Day and Remedy’s success over the past eight years, the brand will be offering 20% off kombucha on globally and giving away thousands of free Remedy drinks to the Australian public on the 21 of February.