Baking ingredients manufacturer, Renshaw, has extended its range of Ready to Roll Icings to include a new 5kg pack size to further match the needs of bakers and cake decorating professionals.
Developed after listening to customers who demand a consistent product quality over shelf life, each 5kg pack will now contain two 2.5kg blocks, ensuring residual case contents remain in optimum condition as users need only open the product quantity as required.
As the trend for colourful celebration cakes continues to grow, the new Ready to Roll Icing pack sizes will be available in White and traditional Celebration variants as well as Poppy Red, Pink, Shell, Yellow, Lincoln Green, Atlantic Blue, Baby Blue, Teddy Bear Brown, Jet Black and Chocolate.
Mark Bosworth, marketing director at Renshaw, said: The on-going trend for colour and originality in cake craft and decoration means that we need to provide more innovative packaging developments to help sugarcraft and baking professionals get the best from our products.
“The pack format, which includes two 2.5kg blocks, provides a cost-effective solution to prevent wastage and extend shelf-life for multiple applications.”
Ideal for sugarcraft retailers looking to provide a variety of pack sizes to customers, the new 5kg pack gives the option to sell the 2.5kg blocks separately, catering for a variety of customers and end users.
Available direct from bakery wholesalers and online at www.renshawbaking.com, the 5kg Ready to Roll Icing packs cost £16.00 (RRP). Customers visiting the site can also find a wide range of recipe and cake decorating inspiration.