Retail Assist manages latest store opening for global cosmetics leader Morphe

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Retail Assist extends support from existing first-line Help Desk services, to carry out a full store opening for global cosmetics leader, Morphe.

Morphe, part of FORMA Brands family, marks its seventh standalone UK store and very first in Wales, St David’s shopping centre. 

The Retail Assist store systems team stepped in to provide full ownership of the technology elements in store to enable them to open on time and within budget. Retail Assist teams ensured that all technical equipment was built, configured, and pre-tested ahead of time, then transported and installed into the store over a few days.

Retail Assist provided a full store opening service. David Ford, Store Systems Supervisor, said: “This was a great and challenging project to get involved with, and took lots of careful planning and testing.  All the PoS hardware was pre-configured, delivered to site and installed by Store Systems. It’s a pleasure working with Amit on the new stores, and we have fine-tuned our installations based on our previous experience providing this support to Morphe. It’s a vibrant store, and it’s great to execute such a successful store opening.”

Amit Chaba IT operationsmanager at Forma Brands continued: “This was a challenging project, but the store opening was very successful without any IT issues. We were so pleased see the final result.  Retail Assist took full ownership for the Cardiff store opening, staying on top of everything. They were so flexible to work with and look forward to working with Retail Assist again on any store opening plans from next year when we resume.”

Retail Assist has delivered first-line Help Desk support to Morphe’s stores across both the United Kingdom and North America since 2019 and have previously rolled out new stores in Australia.