Retail sales in frozen confectionary and ice cream boosted by peaks of high temperature in summer, BFFF reports

Retail sales in frozen confectionary and ice cream have benefitted from the peaks of high temperature over the summer months, with impressive value growth of 9.4% and 2.5%, respectively, year-on-year (yoy) for the 52 weeks ending 11 September 2016.

The latest data supplied by Kantar Worldpanel also shows that frozen confectionary grew in volume by 4.1%, with total ice cream growing in volume by 3%.

Brian Young, chief executive of British Frozen Food Federation (BFFF), said “There is no doubt that the recent heatwaves over summer have driven consumers to the frozen aisle for a cooling treat.

“The figures are very impressive and also they reflect the hard work put in by the industry to produce the wide range of innovative, great-tasting products now on offer.”

Frozen potato products and frozen fish have also seen a rise in value sales of 2.1% and 1.5%, suggesting that consumers are now seeking out higher value, premium products as more NPD becomes available.

Young added: “The figures suggest that frozen food, as a whole, is able to react to the varied needs of consumers, such as the recent unexpected weather.

“I am confident that heading in to the festive season, the benefits of frozen food will help drive sales as consumers seek out products that can offer peace of mind at this hectic time by reducing preparation and cooking time, while also offering fantastic quality.”