Retailers across the UK are adopting digital loyalty strategies and embracing the power of mobile coupons, rewards and gifts, according to the UK’s leading digital consumer engagement specialist, Eagle Eye Solutions.
A report released last week from Juniper Research showed significant growth in the number of digital reward schemes adopted by retailers with mobile coupon schemes to meet growing consumer demand. The report found that there are 560m mobile coupon users in 2014, with this figure set to rise to 1.05bn by 2019.
Retailers are responding to this demand by focusing on integrating coupons into loyalty programmes and delivering vouchers and rewards direct to consumers devices.
Steve Rothwell, founder of Eagle Eye, said: “Research illustrates the enormous growth in demand for mobile coupons and rewards. These are patterns and trends we have seen in our data and we predict that demand will continue.
“In the past year alone, the number of retailers that use the Eagle Eye Air platform has doubled and the surge in demand for mobile coupons looks set to continue. But Rothwell comments that a full, digital strategy isn’t always necessary: “Even if you issue paper coupons you can count it digitally and that saves money. Added to this, when you have coupons that are distributed and redeemed digitally via the phone you find out what your customers are doing, adding value to the customer and in turn bringing loyalty.”
The report, entitled ‘Mobile Coupons: Consumer Engagement, Loyalty and Redemption Strategies 2014-2019’, predicts that a dramatic increase in the number of consumers using mobile coupons will be driven by increased retailer engagement with mobile channels.
Eagle Eye Solutions, who created the UK’s first entirely digital loyalty scheme with Greggs, has announced that its revenue has surged 157% to £1.8m in the past year, along with its client base doubling in size.
Rothwell said: “Brands we work with are seeing a significant return on their investment. For example, Pets at Home recently announced that their like-for-likes have grown by 4.1% in its first quarter following increased customer participation and engagement in their VIP loyalty programme, supported by our Eagle Eye AIR platform.”
The award winning Eagle Eye AIR platform provides four key components; campaign marketing, issuance, redemption and reporting which allow offers and rewards to be delivered in a timely, relevant and compelling way.