Retailers work with Simply Crackers to create bespoke, branded Christmas crackers for festive promotions

Crackers are a fun, interactive and rewarding way to showcase a brand and attract customers, especially over the festive season.

Simply Crackers provides bespoke branded Christmas crackers and works with businesses across the UK and Europe. Perfect for promotions, events and parties, crackers can be made to a company’s own design and branding requirements and include any gift of their choice.

Christmas cracker gifts can include high quality chocolates, jewellery and pens. Crackers can also be designed to include the company’s own products such as money off coupons, vouchers, trial size products or branded gifts such as keyrings, USB and magnets.

Colgate recently worked with Simply Crackers, ordering 6000 crackers containing product samples to hand out to customers at Superdrug stores across the UK in the run up to Christmas. Liverpool ONE shopping centre ordered 7,000 crackers to give to visitors, containing vouchers from the retail outlets within the centre.

Liverpool 1 crackers

Liverpool One crackers

When it comes to size, bigger is better with Simply Crackers reporting a trend in companies ordering jumbo crackers measuring 60cm x 13cm. These supersize products can also contain supersize surprise gifts ranging from boxes of chocolates, items of clothing, alcohol, letters and multiple small items.

Cath Kidston used these jumbo crackers to decorate its shop windows in its UK stores during the festive season.

Geine Pressendo, managing director of Simply Crackers, explains: “I’ve noticed a real trend towards jumbo Christmas crackers containing high end gifts – quality chocolates and useful branded gifts such as notebooks and keyrings are proving particularly popular. These supersize products really deliver a supersize impact and a truly unique experience for the recipient, be they an employee, customer or client.

“One item that remains the same, however, is the joke – a Christmas cracker isn’t the same without it! I find that it always brings a smile to people’s faces and is a great way of connecting the recipient to the brand!”

Organisations can tailor the process at every step, working with Simply Crackers from design of artwork through to order details, gifts and the final delivery of crackers. All of the company’s crackers are handmade and manufactured in the UK. Clients include the BBC, Heineken, Marriott Hotels, Adecco, Cath Kidston, JUST EAT, Center Parcs, Spotify, Burberry, Carluccios, The Dorchester Hotel and Warwick Castle.

Top five cracker jokes:

  1. What kind of motorbike does Santa ride?

A Holly Davidson!

  1. Who is Santa’s favourite singer?

Elf-is Presley!

  1. Who hides in the bakery at Christmas?

A mince spy!

  1. What did the stamp say to the Christmas card?

Stick with me and we’ll go places!

  1. What do you call a blind reindeer?

No eye deer.