Revolutionary absorbent underwear brand launches Selfridges pop-up

To mark Menstrual Hygiene Day, Pantys is launching a campaign to help fight against menstrual poverty – an issue affecting one in 10 girls in the UK and more than 500 million people worldwide (Plan International UK, World Bank).  The lack of access to menstrual products, information and infrastructure impacts not only their quality of life but opportunities leading to gender inequality.

Pantys is hosting a digital protest on Friday 28th May to raise awareness of a topic that still carries a lot of taboos in countries across the world.  The period underwear brand is using social media to raise donations and awareness across three areas: menstrual poverty, menstrual rights and sexual education.

Today also sees the launch of the Pantys pop up space at Selfridges in London.  As the first UK retail partner for the brand, the space has been transformed into a stylish bathroom complete with bathtub, sink and selfie mirror covered with thought provoking slogans and messages of empowerment.  The pop up will stock Pantys most popular underwear styles including the Bikini, Classic and Slim alongside the GRLS collection for first menstruation. 

People are encouraged to participate in the protest and donate by following these simple steps:

  1. Take a picture with an activist sign – it can be one that you have made it home or you can use one of Pantys designs as inspiration (check out @pantys or on Instagram for some ideas)
  2. Post it on your social media tagging #pantysprotest and include a statistic, fact or personal story about menstrual poverty (where you feel comfortable)
  3. For each post with #pantysprotest Pantys will be donating a reusable menstrual product to someone in need. Share with your community and invite them to do the same! 

Pantys is the first period underwear in the world to be clinically approved and 100% carbon neutral. Founded in Brazil, Pantys was created with the mission of improving the health of women and the planet through sustainability and innovation.

In 2019, Pantys launched their donations programme to take a stand against period poverty.  Working closely with NGO’s and charities, the brand has since donated almost 6,000 pairs to women and girls who do not have access to period products across the world.  As part of this campaign, Pantys will be donating 100 pairs of Pantys to Bloody Good Period in the fight against period poverty.  The pants will go to people who otherwise couldn’t afford or access period products. Bloody Good Period also work to normalise the conversations around menstruation – find out more at or @bloodygoodperiod on Instagram. As part of the global donations programme, Pantys has partnered with Règles Elémentaires, the main NGO in France to fight against menstrual poverty

Pantys offers a wide range of lines from period pants for four different types of flow, to a postpartum line including the first absorbent nursing bra in the world.  Available in size XS – XXXL from  The Selfridges pop up opens today and will run until mid Summer.