Ribble Cycles launches its first ever TV advertising campaign and will air on the 26th June to coincide with the start of this year’s Tour de France.
Ribble, the British bicycle company created in 1897, with its long standing cycling heritage and credentials is a brand that has been ridden by multiple British cycling champions and TdF winners at various stages in their careers. The campaign creatively harnesses the brands passion for cycling, breadth of product range and will embrace the excitement and buzz around this year’s TdF to showcase their brand to a wider cycling audience.
“Our decision to trial TV advertising and create our first ever TV advert is aligned with our drive to become synonymous with great British cycling and is part of our vision for the future growth of the business. The advert combined with our continued investment into our customer journey, experience and R&D will ensure that Ribble is at the forefront of cycling in the UK – delivering a world-class range and inspiring more people into the world of cycling and maybe even another Tour de France champion in the future?” says Andy Smallwood, CEO, Ribble Cycles.
The advert features four key bikes from the current range and has been designed to allow each product to showcase their own unique propositions and to capture the thrill and enjoyment of cycling across different genres from the Pro Peloton to the off-road thrill seeker and the commuter to the everyday enthusiast. Designed, filmed and curated by Ribble’s in-house content production team, the advert focuses on the riders physical and emotional experience and enjoyment that comes from riding a bike from a brand that has been designing and hand-building British bikes since 1897.
Three versions of the commercial have been created; 1x 30 secs and 2x 10 secs which will air on ITV4 throughout their full three week coverage of the TdF as well as being available on Ribble’s media channels.